In this episode, James and Phoebe are joined by Dr. Mcayla, a licensed psychotherapist, Brain Training and MindSet Expert and an EMDR specialist. Her online programs and guided courses help people to change their brains, to remove negative core beliefs and to draw abundance into their lives. Today she shares all about self-states, what to do when you get triggered and ultimately, how to gain a deeper sense of awareness.
Like most clinicians and therapists, Dr. Mcayla shares that she grew up with dysfunction but didn’t really know what her story was until she was asked to speak about it at an event.
She realized that she grew up with certain lies in her head about herself. Not wanting to ignore it, she was curious to understand herself, while helping others. This led to the study of the brain and neuroscience.
Dr. Mcayla didn’t just want to train people to manage their lives, but rather to start real change with them. She wanted to find a specific modality to specialize in, which led to EMDR, or “eye movement desensitization and reprocessing.” This modality focuses specifically on core beliefs, and how we can actually change them.
Although the brain is often talked about, she notes that the mind isn’t and there is still a lot to learn about the psyche.
She shares that as we grow up, we’re constantly defining ourselves, especially during deep sleeps or when in REM mode. This is done so that our brain comes up with some sort of solution of what it says about ourselves. However, as a child, the brain doesn’t have much logic and we end up filling in the gaps. We often do this with distorted truths that become our core beliefs. This is an issue because as we get older, we don’t go back and re-assess these beliefs to determine if they are in fact true.
95% of our actions, feelings and behaviors come from the subconscious mind, but not many of us know what we actually have there. Dr. Mcayla stresses that there’s a difference between what we know to be true, and what we feel to be true, and she says that a core belief is anything that feels true to us.
Our core beliefs create a guideline to what’s possible, but our egos will resist anything that challenges us to grow as it’s programmed to help us survive. This is why most people have learned how to survive, but few have learned how to really live.
James survived by being invisible when he was younger, which is a big contradiction of the personal brand that he is today. He admits that it’s taken a lot of mindset work for him to get to the point where he is today.
Dr. Mcayla’s work also focuses on self-states, or the bundles of information that are living in our subconscious minds and make up a memory. When we are resistant or fearful, usually it’s because of these self-states.
The role of the subconscious mind is to look and appear normal in society, at all times. For that reason, it will push back memories that don’t make us look good. However, these thoughts are still very much active in our minds.
She explains that we can’t lose our self-worth, but when things happen in life we feel like we have, and we’ve suddenly become “not good enough.” We then spend the rest of our lives trying to become worthy again, which becomes a cycle.
Society doesn’t define our truths; what defines us is the kind of person we are. We can’t trust our perceptions as they are often not based in logic and can be distorted. Dr. Mcayla notes adds that if we don’t gain self-awareness, then we’ll simply accept our present circumstances because we are looking at them through a distorted lens of the past.
EMDR allows us to reprocess a memory associated with a belief by using bi-lateral movements. The ultimate goal of EMDR is to open up communication between the conscious and subconscious minds and James found that it gave him a deeper appreciation of how much importance he was giving the opinions of others.
Dr. Mcayla reminds others not to take their perceptions to be real. Never stop wondering and asking questions; stay on your journey as we can be either in survival mode, or be truly living!
Who Moved My Cheese? by Spencer Johnson
In this episode, James and Phoebe explore what’s really needed to take a new business to 7, 8 or even 9-figures. Is this even possible, and if so, what’s holding you back? Grab your pen, because today they’re sharing the essential ingredients that will get you to that next level!
First, it helps to define what success means to you. You really can’t have money as the only measure of this, as you’ll have to weigh the costs associated with achieving a certain level of “success.” This could include considering the sacrifices you will make to your health.
Entrepreneurs are always building their businesses or vision, but tend to never really stop to consider what it will look like when finished.
To Phoebe, confidence and an openness and ability to sort our your personal stuff is a key ingredient of success. James notes that true confidence comes when you have self-worth. If you’re always driven to compensate for worthiness, what you get will never really be enough. Confidence is a state of being, and it can’t be described until you have it! This also ties into acceptance; both of the good and bad sides of yourself.
Taking full responsibility for everything that happens in your life is a lot harder than you may think, but necessary. Don’t play the victim, and stop blaming the economy, politicians and even technology for where you are today. It’s up to you; take action and responsibility for your own results!
Patience and the ability to commit to the long game, instead of looking for instant gratification, will help get you to where you want to go in life. A lot of times, by taking action just to do something, you’ll be inefficient and no further ahead. Know that your success is inevitable, and don’t let the fear of it not working out steer you, which will ultimately steer your results.
A commitment to yourself and what you want, as well as to the service of others, is a common characteristic of successful people. Often we minimize what we know and our gifts because our gifts are what comes the most easy to us. Use them to help others and have them impact someone else’s life, which is an extraordinary experience. As well, having compassion for others, and being able to put yourself in their situation, is a key ingredient that entrepreneurs are often missing.
A big piece of being an entrepreneur is financial, and you have to get comfortable with asking for money, or your worth. This can be the scariest part of this whole process (but also the most fun). The transformation starts at the transaction and you really just have to get over this fear and ask!
The Rise of Superman by Steven Kotler
On today’s episode, James talks with Online Business Strategist Zach Spuckler about the major mindset shifts he has made over the last year that’s enabled him to grow his business exponentially. Zach also shares an effective alternative to doing a really big launch, which you won’t want to miss!
When Zach first joined James’ Inner Circle Mastermind a year ago, he worked by himself and had just hit the 6-figure mark in his business. He now has a team made up of multiple people, but notes that it was the inner work he did that allowed him to expand to this.
Zach admits that he used to be a workaholic, and that his health started to suffer because of this. He had to step back and ask himself why he originally wanted to start the business, which was to have freedom. Here are just a few of his major breakthroughs:
Hire a team
Hiring his first VA helped give Zach the systems, and space to grow. During his last launch, he realized that hiring was never an external issue, but he was so busy working that he didn’t know internally what he really wanted.
He says that it’s not difficult to find exactly what you want when looking for someone to help; be clear about what you want and need, and put it out to your online community!
James believes it’s important to ask yourself what it’s costing you to not hire someone. How could you fill that time and space by doing something else that focuses on the big vision of your company and drives revenue?
The internal struggle may get quieter at the level you’re at, but it will start back up again at the next level and will always be there in some form or another. When you think that you’re ready to hire somebody, Zach recommends you trust yourself to take the risk and to handle the fallout if it doesn’t work out, or find people to support you if this should happen.
James feels it’s important to know that a lot of people have an illusion that they have to get rid of the fear around hiring or investing in themselves before doing it, but this just isn’t the case.
Entrepreneurs are rewarded for taking the risks
Remember that other people will love doing the tasks that you assign them, and you don’t have to feel guilty for giving them work. Zach says it was important for him to understand that his team wouldn’t resent him for this and they respect him for giving them work and paying them for their time. As an entrepreneur, you can actually enjoy your life and business, while at the same time empowering your team to grow with you! James likes to remind others that part of the “work” is actually resting so that you can recharge yourself.
Charge more money
As Zach has “levelled up,” he charges more so that he can create intimacy with his higher-level clients. By charging more, he also attracts the right clients. If you don’t increase your prices, he says that the only thing you’re doing is de-valuing yourself in the process.
James adds that so often people base their pricing on what people will pay for the product or service, which can be a mistake as there will always be people that can, or can’t afford it at every level.
Zach realizes that as his business grows, everything he does has an opportunity cost and his time is limited. He is careful not to undercharge so that he can continue to serve others through his business.
Pricing really comes down to valuing yourself and it’s important to have a logical conversation with yourself and know the true value of what you can offer.
There’s an easier (and lighter) way to launch
Zach notes that so many people get paralyzed by the thought of launching. Webinars can take many months to perfect, and video series can be expensive and time consuming. You don’t have to get overwhelmed though; by doing a challenge (or a “week long event” as Zach likes to call it), you don’t even have to charge people money for them to have the opportunity to see what it’s like to work with you.
When doing a challenge, you just have to show up, give them simple step-by-step tasks and let them prove to themselves, and you, that transformation is possible.
Remember, people want to be sold to on the last day of the event, just because you’ve shown them what’s possible. Show your audience what you can do for them and let them decide if you’re a great fit or not!
On today’s show, James and Phoebe are joined by Melanie Bundock, an Emotional Freedom Technique practioner and creator of the Tapping Into Abundance online program. Melanie shares what EFT is all about, as well as taking listeners through an actual tapping session that can help shift emotional states and release any blocks that might be present!
Melanie has worked with James, using EFT to help him with the stress and anxiety he has around flying. Phoebe shares that she’s had experiences with EFT as well and recently has seen some positive results from it.
Melanie says that as humans, we are all governed by our emotions. EFT is used to free us from our emotions and it has a many benefits associated with its use.
She was a licensed therapist offering reiki and reflexology, when she noticed that clients were coming to her with emotional-based problems. She became fascinated with EFT and trained to be a practitioner, so she could use it with clients.
Melanie adds that EFT is about getting to the root cause of the problem much quicker, and it often has longer last effects than other methods. It involves tapping with the fingers at certain points of the body, which relate to different emotions.
Tapping can be a useful tool for entrepreneurs, as they often feel stuck or that they’re not good enough.
When not feeling good, it’s key to be aware of this. When you are aware of your emotions, that is the first step and you are then able to do something about it. EFT can help you feel more calm, inspired and motivated, and with tapping you are able to choose your feelings.
Melanie herself has gained awareness around the emotions surrounding money. When we’re able to spend freely, it feels good, but when money is lacking that is when anxiety, worry and stress starts to creep in.
Her recent course launch was a great success, with many participants having breakthrough moments, particularly when they realized the different money stories they had been carrying around with them all of their lives.
She notes that when we take bold, inspired action without fear, like she did by releasing her course, that is when the rewards come.
Melanie uses tapping with a vision board, as well as visualization, to help her clients get back into alignment with their visions.
There are many common stories that people tell themselves that will keep them from abundance. Some examples are, “Money doesn’t grow on trees,” and “You have to work hard to make money or be successful.”
There can be an element of guilt felt when money comes too easily, and a tapping session can clear these beliefs and bring back the state of possibility!
When using tapping, one first must acknowledge the problem or belief. This is similar to finding a weed that needs to be uprooted from a garden. Once they are cleared out, positive language or affirmations are incorporated into the session. It’s helpful to determine on a scale of 1 to 10 how true the belief is to you, and to monitor your progress throughout the session.
If something is upsetting you emotionally, you can try tapping. Give it a go, because you never know where this technique could lead you!
Melanie’s Online Program, Tapping Into Abundance
Are you marketing yourself online and feel like your message is falling flat? Maybe people aren’t getting your offer and you’re looking for a way to connect with your audience? On today’s show, James looks at how using surveys (the right way!) can lead to more effective messaging and more sales. He shares the right questions to ask, how to ask them so you’ll get people to actually fill out your survey, the software he recommends and most importantly, how to properly interpret the answers you receive.
Your online niche is most likely always evolving, and surveys are a powerful way to stay in touch with your marketplace.
When it comes to strategies to use with your surveys, Ryan Levesque has an excellent book, Ask. In his book, he talks about the “one question” survey, which simply proposes the following question:
When it comes to _________, what is the number one biggest struggle or frustration you have right now?
Your job is to get really specific on the topic when you ask this question. The more specific the phrasing is, the more specific answers you will receive.
When you give your audience specific instructions for completing the survey question, ask them to be as detailed as possible and try to deter one-word answers such as “time” or “money.”
By having this question by itself on a page, it’ll have the full attention of the reader. There are follow-up questions that James notes can be used effectively as well. If you ask for the person’s name, email and phone number, but make this optional. The people who do give you this information will be your more qualified prospects!
James’ six-question survey:
1. Have you ever tried _________? If no, why not?
Asking this will qualify the prospect, and the “why not” part gives you a list of the person’s objections.
2. What is the biggest obstacle or struggle that you are currently facing?
Here you are looking for the problem, or source of pain for him or her.
3. What are the negative consequences of this struggle?
By digging deeper, you will discover why it’s such a problem for them and what they are afraid will happen.
4. What is your ideal solution to this problem?
When this question is answered, they actually tell you what they’re looking for which is extremely valuable information for you to have!
5. What are the positive consequences and results of solving this problem?
This will tell you where they are heading, or what they are moving towards, in their own words.
6. If you had the chance to ask me one question, what would it be?
Towards the end of this podcast episode, James actually gives the one question that people ask him most often, as well as his answer…
You can use either the one-question survey, the six-question one or a combination of the both. It’s important though to only send whatever you decide to use to your own list or community. Asking another group of people to complete your survey might not lead to answers from your ideal client.
There are multiple software platforms you can use to create your surveys, including Google Forms, which is free. However, James’ recommends looking at Survey Monkey or Survey Funnel, which have more features and functions, as well as the ability to ask just one question per page.
How do you interpret all of the survey results? First, read them all. It helps to print them out and read the question each time out loud, followed by the answer. Better yet, you can have someone else read them to you. The important thing is not to judge the responses, and to just be present with the words. Someone might not be able to fully communicate what he or she is trying to say with just words, but you can still feel the energy or emotion behind the response.
It is helpful to tally the answers to see what’s the most popular problem that others are facing. James created a big poster board and explains how he used it to analyze the problems and possible solutions. Interpreting this information could lead you to your next offer, course, podcast episode, blog or email to your list!
Ultimately it’s not about the quantity of completed surveys received, it’s all about the quality of your interpretation and how you are able to use the information in your business.
Getting Started With Surveys – James’ Free PDF or text “survey” to 5202177548
Ask. by Ryan Levesque
To celebrate more than a full year of episodes for The Mind Your Business Podcast, James and Phoebe share what did, and didn’t work for them. Launching your podcast is a big deal, and today they give you 8 simple (but effective) strategies to help you launch your very own show!
A common mistake made by podcasters is not launching their show sooner. Both James and Phoebe admit this was the case for them, as they recorded the first episodes in September 2015, but waited until January of the following year to air them.
For James, podcasting was a transition as he was used to filming YouTube videos, in a much different style than used in the podcast medium. Like anything, it takes a little bit to hit your stride and podcasting is no different. After 10 to 12 episodes the recording process becomes more natural, but the key is to just start and launch it!
8 Strategies For Launching Your Podcast:
1. Strive to get into iTunes “New & Noteworthy”
Higher exposure on iTunes will help get your name out to more people. Over the first 8 weeks, maximize both the amount of episodes you have as well as the downloads by listeners, many who will “binge listen” to your new podcast content.
It’s a good idea to do your research to know what category to list your show in, as well as for what title, keywords and images you should use. Looking at what other podcasters are doing is one way to verify that you’re on the right track when it comes to these details.
2. Batch as many episodes as possible
Batching many episodes right from the start allows you to launch with a good amount of content for new listeners (minimum 5 to 10 episodes) and to have plenty to release over the following weeks. This will allow you to build a strong following going forward and it gives you a better chance of having the iTunes algorithm recognize your efforts over those first critical weeks and months.
3. Have a pre-launch promotion
Like a product launch, with a new podcast you need to get the word out! Build anticipation for your upcoming launch and let future listeners know what they can expect.
If you need to decide between multiple tag lines or images, you can put it out to your Facebook community and ask followers to vote for which ones they prefer. The pre-launch will not only get others excited, but it will get you excited and give you momentum for the launch. You can do many other things like emailing surveys to your list about what topics they would like to see covered, as well as investing in paid ads to promote your show. You can also retarget visitors to your website and even create a Facebook group specifically for listeners.
You don’t to have all of your promotion strategies planned out in the beginning, and just as your podcast will evolve, your strategies will too.
4. Include a “call to action” download in every episode
Having clickable links in the show notes to resources mentioned during the episode can be valuable for your listeners, and including opt-ins can build an email list for you to communicate with regarding the podcast.
Listing past, and future episodes (once planned out), in the show notes can boost your downloads as well as the anticipation for upcoming content you’ll be releasing.
5. Hire a podcast editor
It can be a lot of work to do all the post-production tasks associated with your podcast, like editing, mixing, uploading and show notes. By outsourcing these tasks, you’ll free up more time to devote to other things like the promotion of your podcast. Just make sure you have an upfront discussion with the person you hire about your expectations to ensure the show notes are written in the style you want, as every show can be different.
6. Set a schedule and be consistent
To not get overwhelmed, releasing a new episode once a week is a good frequency to start with it. Focus on quality over quantity when it comes to your podcast!
7. Repurpose your show on other platforms
With a podcast, you have a powerful opportunity to leverage your content using different channels, such as reposting audio to YouTube as video. Look at all of the various options you can use to promote and drive traffic to your podcast.
8. Host a review contest
A contest can provide incentive to your listeners and give you a big boost right out of the gate! The right contest can get you well on the way to 50 to 100 reviews on iTunes, and there are many options out there to help you create an effective giveaway.
If you’re an online brand or influencer, you NEED some sort of way to put your content out to the world. Make sure to listen to Episode 061: Harnessing The Power of Podcasting to hear the various pros and cons, and to see if podcasting is right for you!