On today’s episode, we’re going to help you figure out if your idea has legs! People tend to overcomplicate things when considering new products or services to offer, but we’re going to look at this topic from a few different angles that will help you gain the clarity and answers that you’ve been looking for.
In this episode you’ll learn:
Today I’m joined by a listener of the podcast, and student of Business by Design, Kelli Wise. Kelli discusses her journey of how she got to where she is today in her business, and opens up about the tough times she’s had and how she was able to turn things around. She is a great example of how you don’t necessarily need to have a huge email list to have a successful launch, if you have the right mindset and take the right action steps.
In this episode you’ll learn:
Today I’m coming to you with a very special bonus episode, and sharing three things you can do to craft your perfect day. Not every day is going to go exactly to plan, but it all starts by setting the intention and getting clarity on what your perfect day looks like to you.
In this episode you’ll learn:
In this episode I’m talking about something that’s on a lot of people’s minds: How can you get to 6-figures in your business? Phoebe and I break this down from different angles and provide you with a framework and structure that you can apply to any financial goal that you want to achieve, regardless of the dollar value.
In this episode you’ll learn:
In this special bonus episode of The Mind Your Business Podcast, I’m showing you a better way for creating a vision for your life and business. My goal here is to prove that it is indeed possible to truly live your life and then make time for your business, and not the other way around.
In this episode you’ll learn:
In this episode, James and Phoebe are going to show you the first steps to working less, and making more. Is this really possible? You’re going to find out today!
James feels there’s something plaguing the industry today, and not only are people burning out, but they are completely overwhelmed. This is due to them having more on their to-do list than allows for the allotted time.
Ironically, we’ve given ourselves self-imposed deadlines, which is actually causing our own overwhelm. The key is being able to realize when this is happening, and knowing the path out of it.
A lot of people get into business because they like the idea of business, but their way of being isn’t as the business owner, but rather the employee. They believe the way to succeed is to work longer, and harder, which will eventually lead to more money.
Phoebe recommends staying in your own power and truth, and to do what feels right, instead of just being busy and always hustling.
James says the 5% of activities that are going to yield 95% of your results are the scariest things to do, but they can also be the lightest and easiest if you choose so.
The chance of rejection is what makes things scary to do. You can flip this around and seek as many opportunities for rejection as possible, because on the other side of rejection you’ll see more results and what you’re after.
The chance of failure is what makes life exhilarating in the first place and taking more opportunities can only guarantee more success.
There are two roles you could fall into: intern and architect. The intern is working inside the business and doing everything his or herself. The architect is building a true machine with systems and working on the business, instead of inside of it.
Transitioning from intern to architect doesn’t happen overnight, but you can start at the level you’re at right now!
3 simple steps to take you from intern to architect of your company
1. Identify where you’re at now in your current role
Be honest when assessing where you’re at right now. To do this, you can take the quiz (see link at the bottom of this post, it’ll only take a few minutes)!
2. Look at what you do and define the low-value, and high-value activities
There are several different ways to do this but you need to distinguish what activities are having the most impact on your business, and which do not.
For Phoebe, setting up Facebook ads is a low-value activity, but creating the content behind the ad is high-value. To James, creating the content for his podcast is one example of a high-value activity that he needs to do himself at this time.
One distinction to be made is that functions like customer support, although high-value and important to your business, don’t have to be done by you and is something that your team could handle.
3. Let go of low-value activities
Create a process and procedures that will allow someone else to take over these tasks. You’ll find that creating these processes and procedures actually becomes high-value in itself.
Take these steps today and begin to look at your business through the lens of the architect, not intern. Doing this will move you in the right direction to working less, and making more!
The E-Myth Revisited by Michael E. Gerber
Rocket Fuel by Gino Wickman and Mark C. Winters
In this special bonus episode, James talks about how you can take your goal and actually turn it into a tangible result – like cash in the bank! He shares why it’s so important to not just set big goals, and how you can create the specific action steps to get there.
It’s necessary to blend things such as manifestation and spirituality with the action steps and the right plan. For James, the more he balances and integrates these things together, the better the results.
For a long time, his goal number seemed so far off and he just didn’t know how he was going to actually accomplish it. However, when you do know how to accomplish your goals the right way, you can literally create money on demand.
Being in the right environment is critical for achieving the results you’re after. To accommodate his growing team, James just moved his team to a bigger office, complete with a deck and view of the ocean. The importance of your environment can’t be underestimated!
After moving to New York in 2012 and almost burning out, James returned to Laguna Beach and he now has a much deeper appreciation for his hometown and where he chooses to live and operate his business.
It’s also key to find your “sweet spot.” For him, video creation has always been a fun and inspiring way to grow his business. You too should be infusing your creativity into your daily life, both personally and professionally.
Remember that a goal is not something that defines you or something you should identify your self-worth with. You are not measured by the levels at which you accomplish your goals, because you are the one that created the goal in the first place!
Steps to Accomplish Your Goals
Redefine the word, “Goal”
A goal is simply the indicator for the game that you are going to create, and it just identifies the level at which you need to show up. It allows you to determine what you need to do to play that game. For example, a 7-figure launch will require more stepping up than would a $10,000 launch.
For James it wouldn’t matter if he hit his goal, but what would really matter is if he stepped up and did what he said he was going to do for the launch.
Make three goals
For your next launch or promotion, set three goals: an audacious one that will stretch you (and literally cause others to think you were insane!), a safe goal or minimum you’d need in order to still be happy, and finally, a goal that lands somewhere in the middle of the other two.
Identify what it’ll take
Who do you need to be, and what is it going to take, in order for you to show up and align with your goals? Consider what it would look like if you were unstoppable!
You can still do you manifestations and set your intentions, but you absolutely must have a plan because no result is possible without inspired action.
Whatever platform or strategy you are using for your launch, you’re going to need a launch plan. There is no one “right way,” but the problem is most people choose parts of multiple plans and then they don’t execute fully on any of them.
Begin with the end in mind and work backwards. You should start with the last steps, as these are the ones that are the 5% of activities which generate 95% of the results.
Before taking action you will need indicators of performance, as every phase or step has mini-goals within the plan that correlate the main goal.
A lot of times we just need to be shown exactly what to do and then focus on the right things to put us back in the driver’s seat of goal setting. As the CEO or visionary of your business, you need to not just set big goals, but also to create a plan from that goal on how you’ll get there. Identify the right action items to get you the results and don’t forget that goal setting is just about setting up the game that you are about to play. Don’t be afraid to fail and as you play bigger games, you’ll learn some big lessons!
On today’s episode, James and Phoebe show you how to filter out overwhelm so you know what to do, and when to do it!
James has become good at filtering out what isn’t essential. He doesn’t like to waste time and for him, it’s all about how to do things more efficiently.
You should keep your brain like you would your home: clean, open and clutter free. Many days you’ll find that you’re crossing off less items on your to-do list than you are adding to it. By doing this, you are constantly in a “to-do list deficit.”
He doesn’t experience overwhelm now, but he does experience himself growing and taking on more than he use to be able to. He’s been able to do this with the support of a team and the systems that he now has in place in the business.
Phoebe feels that once you get out of overwhelm once and do it more often, you’ll be in a better position to handle it the next time.
Not much gets done with you’re in a state of overwhelm, and it’s probably when you are your least productive self.
There’s a natural learning curve you need to expect when starting to use something new, such as a software program. If you try to be an early adopter of every new thing out there, you’ll constantly be chasing what’s next and dealing the bugs that exist, along with the limited features.
A guiding filtering process you can use is to consider what is that one thing that by doing it will make everything else easier, or unnecessary.
How to Filter Out Overwhelm
1.Have clarity around your goal
It’s important for you to focus on one “bridge” at a time and determine if you are on, or off, target.
2. Begin with the end in mind
Determine what your end goal is, and then immediately set out to define the 5% of activities that will get you 95% of the results you’re looking for. You’ll need to filter out those activities that are causing the overwhelm, but most people do these non-essential tasks first because they tend to be easier to complete. If the thing you are doing isn’t scary, then it’s probably not in the 5% of what you should be doing!
3. Have a plan
Map out a short series of action items you will be completing as you work backwards from your goal. While you do this, look at the list and identify the opportunity costs associated with each. How much time, money, effort and/or stress is it going to cost you? Is the payoff bigger than the cost?
4. Ask yourself a series of questions
Some examples of questions to ask are: Does this really need to get down in order to hit my goal? Does it need to be done right now? Do I need to be the one doing it, and if not, who else can do this for me?
A lot of what you’re looking to do, you’ve done before, so don’t forget that you are able to recycle or repurpose your content so you’re not starting from scratch!
5. Understand the fundamentals
The Internet business has really been around for 100 years, but in a different form as direct mail campaigns. These campaigns arrived direct to someone’s physical mailbox, but still contained sales letters with headlines, copy, testimonials and bonuses. By going back to the fundamentals of marketing, it’ll help you make the right decisions!
James looks at things through the lens of three things, which he refers to as the “TLC” method: traffics, leads and conversions. Every transaction online happens in this order, but you need a specific strategy for each.
Overwhelm is a big deal and you’re not alone in feeling it. Today we’re told that we need to be doing everything and be everywhere or our business will die, but this simply isn’t the case. Be clear on your goal and understand the fundamentals, and by doing this, you’ll be on your way to filtering out all of the things that are overwhelming you.