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The Mind Your Business Podcast

All entrepreneurs want to know the secret to success. James Wedmore, a seven-figure online entrepreneur, believes success is created by mindset over strategy, magic over metrics, and attitude over action. In this podcast, James untangles the common misconception that hustle and hard work are all it takes to be successful.
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Feb 20, 2017

In this episode, James and Phoebe explore what’s really needed to take a new business to 7, 8 or even 9-figures. Is this even possible, and if so, what’s holding you back? Grab your pen, because today they’re sharing the essential ingredients that will get you to that next level!

First, it helps to define what success means to you. You really can’t have money as the only measure of this, as you’ll have to weigh the costs associated with achieving a certain level of “success.” This could include considering the sacrifices you will make to your health.

Entrepreneurs are always building their businesses or vision, but tend to never really stop to consider what it will look like when finished.

To Phoebe, confidence and an openness and ability to sort our your personal stuff is a key ingredient of success. James notes that true confidence comes when you have self-worth. If you’re always driven to compensate for worthiness, what you get will never really be enough. Confidence is a state of being, and it can’t be described until you have it! This also ties into acceptance; both of the good and bad sides of yourself.

Taking full responsibility for everything that happens in your life is a lot harder than you may think, but necessary. Don’t play the victim, and stop blaming the economy, politicians and even technology for where you are today. It’s up to you; take action and responsibility for your own results!

Patience and the ability to commit to the long game, instead of looking for instant gratification, will help get you to where you want to go in life. A lot of times, by taking action just to do something, you’ll be inefficient and no further ahead. Know that your success is inevitable, and don’t let the fear of it not working out steer you, which will ultimately steer your results.

A commitment to yourself and what you want, as well as to the service of others, is a common characteristic of successful people. Often we minimize what we know and our gifts because our gifts are what comes the most easy to us. Use them to help others and have them impact someone else’s life, which is an extraordinary experience. As well, having compassion for others, and being able to put yourself in their situation, is a key ingredient that entrepreneurs are often missing.

A big piece of being an entrepreneur is financial, and you have to get comfortable with asking for money, or your worth. This can be the scariest part of this whole process (but also the most fun). The transformation starts at the transaction and you really just have to get over this fear and ask!

Submit Your Question!

LINKS:

Episode 071: The Power Of Your Story

The Rise of Superman by Steven Kotler

Feb 15, 2017

On today’s episode, James talks with Online Business Strategist Zach Spuckler about the major mindset shifts he has made over the last year that’s enabled him to grow his business exponentially. Zach also shares an effective alternative to doing a really big launch, which you won’t want to miss!

When Zach first joined James’ Inner Circle Mastermind a year ago, he worked by himself and had just hit the 6-figure mark in his business. He now has a team made up of multiple people, but notes that it was the inner work he did that allowed him to expand to this.

Zach admits that he used to be a workaholic, and that his health started to suffer because of this. He had to step back and ask himself why he originally wanted to start the business, which was to have freedom. Here are just a few of his major breakthroughs:

Hire a team

Hiring his first VA helped give Zach the systems, and space to grow. During his last launch, he realized that hiring was never an external issue, but he was so busy working that he didn’t know internally what he really wanted.

He says that it’s not difficult to find exactly what you want when looking for someone to help; be clear about what you want and need, and put it out to your online community!

James believes it’s important to ask yourself what it’s costing you to not hire someone. How could you fill that time and space by doing something else that focuses on the big vision of your company and drives revenue?

The internal struggle may get quieter at the level you’re at, but it will start back up again at the next level and will always be there in some form or another. When you think that you’re ready to hire somebody, Zach recommends you trust yourself to take the risk and to handle the fallout if it doesn’t work out, or find people to support you if this should happen.

James feels it’s important to know that a lot of people have an illusion that they have to get rid of the fear around hiring or investing in themselves before doing it, but this just isn’t the case.

Entrepreneurs are rewarded for taking the risks

Remember that other people will love doing the tasks that you assign them, and you don’t have to feel guilty for giving them work. Zach says it was important for him to understand that his team wouldn’t resent him for this and they respect him for giving them work and paying them for their time. As an entrepreneur, you can actually enjoy your life and business, while at the same time empowering your team to grow with you! James likes to remind others that part of the “work” is actually resting so that you can recharge yourself.

Charge more money

As Zach has “levelled up,” he charges more so that he can create intimacy with his higher-level clients. By charging more, he also attracts the right clients. If you don’t increase your prices, he says that the only thing you’re doing is de-valuing yourself in the process.

James adds that so often people base their pricing on what people will pay for the product or service, which can be a mistake as there will always be people that can, or can’t afford it at every level.

Zach realizes that as his business grows, everything he does has an opportunity cost and his time is limited. He is careful not to undercharge so that he can continue to serve others through his business.

Pricing really comes down to valuing yourself and it’s important to have a logical conversation with yourself and know the true value of what you can offer.

There’s an easier (and lighter) way to launch

Zach notes that so many people get paralyzed by the thought of launching. Webinars can take many months to perfect, and video series can be expensive and time consuming. You don’t have to get overwhelmed though; by doing a challenge (or a “week long event” as Zach likes to call it), you don’t even have to charge people money for them to have the opportunity to see what it’s like to work with you.

When doing a challenge, you just have to show up, give them simple step-by-step tasks and let them prove to themselves, and you, that transformation is possible.

Remember, people want to be sold to on the last day of the event, just because you’ve shown them what’s possible. Show your audience what you can do for them and let them decide if you’re a great fit or not!

Submit Your Question!

LINKS:

Plan & Build Your 5-Day $10,000 Challenge-Style Launch

Feb 13, 2017

On today’s show, James and Phoebe are joined by Melanie Bundock, an Emotional Freedom Technique practioner and creator of the Tapping Into Abundance online program. Melanie shares what EFT is all about, as well as taking listeners through an actual tapping session that can help shift emotional states and release any blocks that might be present!

Melanie has worked with James, using EFT to help him with the stress and anxiety he has around flying. Phoebe shares that she’s had experiences with EFT as well and recently has seen some positive results from it.

Melanie says that as humans, we are all governed by our emotions. EFT is used to free us from our emotions and it has a many benefits associated with its use.

She was a licensed therapist offering reiki and reflexology, when she noticed that clients were coming to her with emotional-based problems. She became fascinated with EFT and trained to be a practitioner, so she could use it with clients.

Melanie adds that EFT is about getting to the root cause of the problem much quicker, and it often has longer last effects than other methods. It involves tapping with the fingers at certain points of the body, which relate to different emotions.

Tapping can be a useful tool for entrepreneurs, as they often feel stuck or that they’re not good enough.

When not feeling good, it’s key to be aware of this. When you are aware of your emotions, that is the first step and you are then able to do something about it. EFT can help you feel more calm, inspired and motivated, and with tapping you are able to choose your feelings.

Melanie herself has gained awareness around the emotions surrounding money. When we’re able to spend freely, it feels good, but when money is lacking that is when anxiety, worry and stress starts to creep in.

Her recent course launch was a great success, with many participants having breakthrough moments, particularly when they realized the different money stories they had been carrying around with them all of their lives.

She notes that when we take bold, inspired action without fear, like she did by releasing her course, that is when the rewards come.

Melanie uses tapping with a vision board, as well as visualization, to help her clients get back into alignment with their visions.

There are many common stories that people tell themselves that will keep them from abundance. Some examples are, “Money doesn’t grow on trees,” and “You have to work hard to make money or be successful.”

There can be an element of guilt felt when money comes too easily, and a tapping session can clear these beliefs and bring back the state of possibility!

When using tapping, one first must acknowledge the problem or belief. This is similar to finding a weed that needs to be uprooted from a garden. Once they are cleared out, positive language or affirmations are incorporated into the session. It’s helpful to determine on a scale of 1 to 10 how true the belief is to you, and to monitor your progress throughout the session.

If something is upsetting you emotionally, you can try tapping. Give it a go, because you never know where this technique could lead you!

Submit Your Question!

LINKS:

Melanie’s Website

Melanie’s Online Program, Tapping Into Abundance

Feb 8, 2017

Are you marketing yourself online and feel like your message is falling flat? Maybe people aren’t getting your offer and you’re looking for a way to connect with your audience? On today’s show, James looks at how using surveys (the right way!) can lead to more effective messaging and more sales. He shares the right questions to ask, how to ask them so you’ll get people to actually fill out your survey, the software he recommends and most importantly, how to properly interpret the answers you receive.

Your online niche is most likely always evolving, and surveys are a powerful way to stay in touch with your marketplace.

When it comes to strategies to use with your surveys, Ryan Levesque has an excellent book, Ask. In his book, he talks about the “one question” survey, which simply proposes the following question:

When it comes to _________, what is the number one biggest struggle or frustration you have right now?

Your job is to get really specific on the topic when you ask this question. The more specific the phrasing is, the more specific answers you will receive.

When you give your audience specific instructions for completing the survey question, ask them to be as detailed as possible and try to deter one-word answers such as “time” or “money.”

By having this question by itself on a page, it’ll have the full attention of the reader. There are follow-up questions that James notes can be used effectively as well. If you ask for the person’s name, email and phone number, but make this optional. The people who do give you this information will be your more qualified prospects!

 James’ six-question survey:

1. Have you ever tried _________? If no, why not?

Asking this will qualify the prospect, and the “why not” part gives you a list of the person’s objections.

2. What is the biggest obstacle or struggle that you are currently facing?

Here you are looking for the problem, or source of pain for him or her.

3. What are the negative consequences of this struggle?

By digging deeper, you will discover why it’s such a problem for them and what they are afraid will happen.

4. What is your ideal solution to this problem?

When this question is answered, they actually tell you what they’re looking for which is extremely valuable information for you to have!

5. What are the positive consequences and results of solving this problem?

This will tell you where they are heading, or what they are moving towards, in their own words.

6. If you had the chance to ask me one question, what would it be?

 Towards the end of this podcast episode, James actually gives the one question that people ask him most often, as well as his answer…

You can use either the one-question survey, the six-question one or a combination of the both. It’s important though to only send whatever you decide to use to your own list or community. Asking another group of people to complete your survey might not lead to answers from your ideal client.

There are multiple software platforms you can use to create your surveys, including Google Forms, which is free. However, James’ recommends looking at Survey Monkey or Survey Funnel, which have more features and functions, as well as the ability to ask just one question per page.

How do you interpret all of the survey results? First, read them all. It helps to print them out and read the question each time out loud, followed by the answer. Better yet, you can have someone else read them to you. The important thing is not to judge the responses, and to just be present with the words. Someone might not be able to fully communicate what he or she is trying to say with just words, but you can still feel the energy or emotion behind the response.

It is helpful to tally the answers to see what’s the most popular problem that others are facing. James created a big poster board and explains how he used it to analyze the problems and possible solutions. Interpreting this information could lead you to your next offer, course, podcast episode, blog or email to your list!

Ultimately it’s not about the quantity of completed surveys received, it’s all about the quality of your interpretation and how you are able to use the information in your business. 

Submit Your Question!

Share Your Review on iTunes!

LINKS:

Getting Started With Surveys – James’ Free PDF or text “survey” to 5202177548 

Ask. by Ryan Levesque

Survey Monkey

Survey Funnel

Feb 6, 2017

To celebrate more than a full year of episodes for The Mind Your Business Podcast, James and Phoebe share what did, and didn’t work for them. Launching your podcast is a big deal, and today they give you 8 simple (but effective) strategies to help you launch your very own show!

A common mistake made by podcasters is not launching their show sooner. Both James and Phoebe admit this was the case for them, as they recorded the first episodes in September 2015, but waited until January of the following year to air them.

For James, podcasting was a transition as he was used to filming YouTube videos, in a much different style than used in the podcast medium. Like anything, it takes a little bit to hit your stride and podcasting is no different. After 10 to 12 episodes the recording process becomes more natural, but the key is to just start and launch it!

8 Strategies For Launching Your Podcast: 

1. Strive to get into iTunes “New & Noteworthy”

Higher exposure on iTunes will help get your name out to more people. Over the first 8 weeks, maximize both the amount of episodes you have as well as the downloads by listeners, many who will “binge listen” to your new podcast content.

It’s a good idea to do your research to know what category to list your show in, as well as for what title, keywords and images you should use. Looking at what other podcasters are doing is one way to verify that you’re on the right track when it comes to these details.

2. Batch as many episodes as possible

Batching many episodes right from the start allows you to launch with a good amount of content for new listeners (minimum 5 to 10 episodes) and to have plenty to release over the following weeks. This will allow you to build a strong following going forward and it gives you a better chance of having the iTunes algorithm recognize your efforts over those first critical weeks and months.

3. Have a pre-launch promotion

Like a product launch, with a new podcast you need to get the word out! Build anticipation for your upcoming launch and let future listeners know what they can expect.

If you need to decide between multiple tag lines or images, you can put it out to your Facebook community and ask followers to vote for which ones they prefer. The pre-launch will not only get others excited, but it will get you excited and give you momentum for the launch. You can do many other things like emailing surveys to your list about what topics they would like to see covered, as well as investing in paid ads to promote your show. You can also retarget visitors to your website and even create a Facebook group specifically for listeners.

You don’t to have all of your promotion strategies planned out in the beginning, and just as your podcast will evolve, your strategies will too.

4. Include a “call to action” download in every episode

Having clickable links in the show notes to resources mentioned during the episode can be valuable for your listeners, and including opt-ins can build an email list for you to communicate with regarding the podcast.

Listing past, and future episodes (once planned out), in the show notes can boost your downloads as well as the anticipation for upcoming content you’ll be releasing.

5. Hire a podcast editor

It can be a lot of work to do all the post-production tasks associated with your podcast, like editing, mixing, uploading and show notes. By outsourcing these tasks, you’ll free up more time to devote to other things like the promotion of your podcast. Just make sure you have an upfront discussion with the person you hire about your expectations to ensure the show notes are written in the style you want, as every show can be different.

6. Set a schedule and be consistent

To not get overwhelmed, releasing a new episode once a week is a good frequency to start with it. Focus on quality over quantity when it comes to your podcast!

7. Repurpose your show on other platforms

With a podcast, you have a powerful opportunity to leverage your content using different channels, such as reposting audio to YouTube as video. Look at all of the various options you can use to promote and drive traffic to your podcast.

8. Host a review contest

A contest can provide incentive to your listeners and give you a big boost right out of the gate! The right contest can get you well on the way to 50 to 100 reviews on iTunes, and there are many options out there to help you create an effective giveaway.

If you’re an online brand or influencer, you NEED some sort of way to put your content out to the world. Make sure to listen to Episode 061: Harnessing The Power of Podcasting to hear the various pros and cons, and to see if podcasting is right for you!

Submit Your Question!

LINKS: 

Episode 015: Scary Sh*t 

Episode 061: Harnessing The Power Of Podcasting

Episode 074: Something About Nothing

Stu McLaren

Onlinejobs.ph

Leadpages 

Contest Domination

Jan 30, 2017

Today’s episode is about….nothing! Well, there’s no structure or 7-step checklists in this one, but James and Phoebe do have a candid and casual conversation on everything from fear, the problems with goal setting, what part passion plays in success and so much more!

Do you have a fear getting in the way of launching your own podcast, product or business? Phoebe is working on this herself as she’s changing directions in her own business. To get over it, she’s learned to trust herself and realize that the fear is part of her entrepreneurial journey.

James adds that if your product doesn’t sell or “flops,” it doesn’t mean anything at all unless you let it. Consider what’s the worst thing that can happen, and then come up with contingency plans based on this.

Silicon Valley has a saying: fail fast, fail often and fail forward. You need to be the scientist in your business by always hypothesizing and testing things to see what works, and what doesn’t.

Goal setting can be a trap that we fall into in that a goal has nothing to do with who we are personally. It really just identifies what game we want to play, and when you’re able to detach from the outcome of your goals, you will start to have more fun.

If you do what you’re passionate about, like helping others, then business growth is a natural by-product.

You only learn by doing, and failing in the process. From a mindset perspective, there has to be a sense of “knowing.” You’ve got to lead with this and let it guide you!

According to James, self-doubt is the number one thing that’s keeping you from getting what you want.

Blend what you’re passionate about with where you can provide value, and most importantly, where you can get paid (because it’s a business after all)!

Phoebe likes the idea of getting good at something and then it can become a passion, rather than pressuring yourself to determine what your passion is. James shares that action will help you get more specific on what your true passion is.

James notes that an entrepreneur is the person who is always seeking the new opportunity, and he contrasts this with someone who is just a business owner.

There is a direct correlation between being successful and the ability to reframe something that happens. There is always a positive in every circumstance.

When the thought of sharing something online scares you, this is a good sign. When you start to reveal these things to others, you connect on a deeper level, but there is also a way of sharing too much online that can be counter-intuitive.

Submit Your Question!

LINKS:

How to Set Goals that you Actually Accomplish

Patty Palmer, Deep Space Sparkle

Cal Newport

The E-Myth Revisited by Michael E. Gerber

Jan 25, 2017

Are you looking for inspiration to host your own live event, or do something different with the ones you are creating? In today’s special bonus episode, James talks with Sage Lavine, CEO of Conscious Women Entrepreneurs and host of the International Women on Purpose summits. Sage shares her expertise on how you can crush it from stage, regardless if you are an introvert or an extrovert!

For about the first 8 years, James’ entire business had been made up of online courses and digital training. In the last year he’s made an effort to make it more in-person with his community, and he and his team recently just hosted the largest live event that they have ever done.

Sage notes that bringing yourself to the people that you serve is nourishing, and the attendees are really looking for a sense of belonging. Leaders are also being called into their truth or message and they need support from other people that are up to big things in the world today.

Sage started her million-dollar business in her living room, with 12 other women sitting around on purple couches. She feels that it all comes down to desire, and if you want to be in front of your people she highly recommends doing it.

There’s feedback that you get from a live room that you’re not going to get online, and “connection is currency.” This feedback can include success stories from people that you have impacted.

In a room there is more judgement than there would online. This can be scary, but Sage explains how judgment doesn’t necessarily have to be a bad thing.

When hosting an event, having a partner to “have your back” is important.

In order to drop the barrier when you get onstage, you need to be credible and then just be human and connect with the people that you’re speaking to.

You don’t have to be an extrovert to be on stage, and “hot seat” sessions and lunches allow for others to interact and form relationships. Unlike a lot of times online, relationships formed in-person can be deep and last a lifetime.

You have to flip the fear you feel when speaking and make it your friend. Sage says that when you feel the fear physically, such as in your throat or chest, it’s actually a reminder for you to connect with those that you are serving.

The fear that no one will show up to your live event is a common one, but live is a much different game than online. On a few occasions Sage had just one person show up for her speaking engagements, and in both cases she was hired by the person. 

When you’re live, you don’t need many people to show up. Remember that leading events brings you credibility!

Her favorite ways to fill a room include plugging into groups that are already meeting or contacting places like day spas that can help get the word out to people you want to reach.

You don’t need to put together a full day of content when just getting started, and Sage recommends hosting two-hour events to start.

She believes that the world is hungry for more introverted leaders, like James, because they tend to be more connected to themselves and a deeper truth. Whether you’re introverted or extroverted, your people will find you.

In her years of extensive study and training others, Sage has noticed three different types of leadership style: the facilitator, the stage/spotlight and a hybrid of both.

Once you know your type, you’ll be more easily able to market your workshops accordingly and the right people will come.

A live event can transform lives, and that also includes your own. Your clients are waiting for you and not just someone like you. Get out there and keep rocking it!

Submit Your Question!

LINKS:

Sage’s Workshop Leadership Quiz

Sage’s Website

 

 

 

Jan 23, 2017

In this episode, James and Phoebe are joined by Lana Shlafer to talk all about manifesting miracles. Lana is a coach, author, mastermind facilitator and online program creator, and she shares the four modes of visioning that she uses to deliberately focus on what she wants in life, and how you can do the same!

Lana came to the United States at the age of 12 after growing up in communist Russia, where she says she wasn’t exposed to concepts like manifesting miracles and spirituality.

She graduated with a degree in Political Economy from Berkeley, which led to a 6-figure salary in the financial services field. Despite this, Lana says that she was absolutely miserable.

“I worked so hard to get to this point, that it was always a carrot in front of me”

She left this job and moved to Southern California where she got a position as a success coach at a university, but made much less money doing this. This was her first taste of making an impact in the lives of others though, which she really enjoyed.

Lana studied yoga and she taught it in Mexico, and then went to grad school to study psychology in order to find her own happiness and fill a void that she had felt ever since she was a child.

After meeting her husband, with the assistance of a mid-wife she had twins that were born 33 hours apart. After living through miracles such as this, Lana wanted to teach clients how they too could create miracles in their own lives.

“In the mind stuff, that’s where the root of everything you want is”

To her, manifesting is actually being deliberate about what you create instead of doing it by default.

Like the quote by Einstein, you have to decide whether nothing is a miracle, or everything is, according to Lana.

“Miracles are things that haven’t happened yet; they are those sparks of inspiration”

She also says you need to understand the meaning of what’s happened to you and why it did, and once you do this you can actually derive the benefit from your experiences.

Lana believes you should celebrate things that seem small, like finding a penny, and the ways in which you attract elements of what you want.

In her corporate role in the financial world, she shares that she was hard on herself and later realized that she was trying to hide a feeling of unworthiness. This led to her going from being a star analyst with the company to not being able to even function.

Lana admits that she was suicidal at this point and that until you too hit rock bottom, it’s hard to make those drastic changes in your life like she did.

She wants people to not just take her world on what she teaches, but to try it out for themselves to see that it will work in their lives too.

“Only experience teaches; words don’t teach”

Once you realize that you are actually in charge of everything that happens in your life, you will see that we all have filters through which we perceive any circumstance.

Lana adds that pain is an amazing teacher and it puts your back against the wall. Necessity is the mother of invention, but pain is the mother of transformation.

She uses all of her experiences, even the painful ones, to create a life that is tailor-made for her, by her.

Lana teachers other to slow down the momentum of undesirable things and add positive momentum. You can do this by meditating, going to the beach or doing something that you enjoy and just allow this to happen.

“It doesn’t matter what you do, as long as you step out of the patterns of thought that are keeping you stuck”

The more she allows herself to receive support from others and let them do what’s in the zone of their genius, the easier her life and business has become.

Lana’s Modes of Visioning:

Guided Imagery ("Visualization")

Often referred to as visualization, you receive the idea and recognize when it’s a great light or a red light. She creates a movie in her mind and focuses on the feeling more than anything.

Written Visioning (“Scripting”)

This is where you put your intentions down on paper and describe how you want to feel. The act of writing it all down makes it more tangible!

Spoken Visioning

Again, how do you want to feel? Speak it out to yourself through affirmations, or to others in the form of a mastermind group.

Creative Expression

You can express your vision in a non-verbal way, or without written words. For her launch, Lana found a creative way to represent the participants on poster boards as an act of celebrating her accomplishments.

Look for your own way of visioning and when you can deliberately focus on it, it will feel good and you’ll be on your way to manifesting your own miracles!

Submit Your Question!

LINKS:

James' Facebook Page

Phoebe's Facebook Page 

Lana’s Manifest Miracles Masterclass

Lana’s Visioning Series (Post #1 of 4)

Episode 007: 5 Steps To Manifest Your Goals In Business

Episode 014: 5 Steps To Manifesting More Money

Episode 046: Ingredients for Manifesting

Episode 069: 13 Habits for Manifesting More Money

Episode 071: The Power Of Your Story

Jan 16, 2017

Everybody has a story, and on today’s episode, James and Phoebe explore why authentically sharing yours is so important to what you do!

James admits that he has gotten by for 9 years without telling others much of his own story, but whenever and wherever you speak to others, the audience will be asking themselves why you do what you do. For this reason, your story becomes a powerful context that can entertain, educate and ultimately put all of their questions to rest.

“When you get clarity on (your) story, you get clarity on why you do what you do”

Although Phoebe hasn’t been broke or homeless, she’s suffered losses and personal heartbreak in a different way that allows her to connect with others.

When selling, online especially, you need to share your truth so you can build that “know, like and trust” factor that is needed with others.

James realized that him minimizing his story is actually part of his story, and he figured out why he was doing that, which in turn has become a big part of his story as well.

There are questions and prompts you can ask yourself, which will help you uncover your authentic story:

  • How did I learn to survive?
  • When did I actually start living?
  • What was this defining moment?

To answer these questions, you have to take a step back and look at the big picture that is your life, all of the events, and string them together to discover the meaning.

James grew up with the belief that image and reputation was everything, as a result of his family being in real estate in a small community. He was giving other people’s opinions so much power that in high school he made himself “invisible.”

In his 20’s, he came to realize how small he was playing by having a personal brand, but still trying to be invisible at the same time. He found out though that everyone he was afraid was judging him was just as scared of the same thing happening to them.

As a follow up question to “How did I learn to survive,” you can ask yourself what has been the impact of that survival mechanism. What is the negative consequence and what does that keep you from?

From a young age Phoebe was taught not to show emotions because they are a sign of weakness. Her defining moment was her dad passing away when she was 18 years old. The messages she told herself was that the people that you trust and love the most will always leave you. She survived by not trusting people, or letting them into her life, which eventually led to her appeasing and caring for people so much so they would love her and wouldn’t end up leaving.

James believes that we often don’t tell our story, or minimize it, because we’re trying to hide a piece of who we are. We’re afraid that if we share that, something bad will happen. However, it’s in the revealing of this that we can have the deepest connection with others.

If you’re in the personal brand space, your story is so essential. Don’t make the mistake of minimizing it!

Submit Your Question!

LINKS:

Episode 015: Scary Sh*t

Episode 070: Do You Create Your Own Reality?

Slack

Dan Martell

The Power of Believing In Others by Dan Martell (YouTube)

Jan 9, 2017

Today, James and Phoebe share their thoughts on whether or not we’re able to create our own realities, while discussing the role and importance that our beliefs have in this entire process.

There’s an old saying that information, plus motivation, equals change. We’ve been raised to believe this, but for most people it just doesn’t work.

When considering the concept of reality, there’s a law of duality that states that the opposite exists for everything in this Universe, and one thing can’t exist without its opposite. When he’s sad or frustrated, James reminds himself that it’s those times that will make him appreciate the good ones.

As humans, we tend to put labels on everything and we can say that our physical reality actually requires our consciousness in order to make these differentiations and distinctions. Therefore, everything out there is only an interpretation that we have given it, but has no inherent meaning.

He shares that when we experience an event, we then create an interpretation and from that interpretation we then create a belief, which really does lead to us creating our own realities.

We all have beliefs, but the problem is that we don’t see them as beliefs. When James attended a Tony Robbins event and was asked to write his down, he had trouble as he didn’t walk around with a knowingness of what his beliefs were.

A belief is simply a statement about reality that you think is the truth, versus just a truth. This literally colors how we see, experience and interpret the world outside of us. If we can stat looking at these beliefs, then we can have a real lasting change and impact in our lives.

Our beliefs lead us to conclusions about our identity as a person, such as, “I’m not enough”, or “I’m not worthy.” When people believe that they are not worthy until they are the best at something, their whole life will be run by that belief.

You create the beliefs, and that means you are the creator of your life and your reality. This means that if you alter your beliefs, you begin to alter your reality and begin getting the results that you want!

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LINKS:

Episode 012: How To Get Motivated

Jan 2, 2017

On today’s show, James and Phoebe look at 13 habits that you can start using today to manifest more money, and more importantly more abundance, into your life.

We all manifest what comes into our lives, but how can we hone and refine this? James manifested a Tesla car recently and shares a great story on how this came to be.

The desire helps you identify what you truly want, but to truly get it, you have to act as though you already have it.

Instead of trying to manifest more money, look at what you would do with the money. How would you spend it and what kind of experiences would you create for yourself and your family?

James used to think that having more money would solve his problems. However, if we’re thinking this way, we’re actually doing things backwards and not manifesting abundance.

For 2017, Phoebe is looking to create the experience at her home where she feels safe and secure, as well as being connected with friends. She’s doing this instead of worrying and focusing on what products she’ll be creating next year.

13 habits to manifest more money:

1) Practice gratitude

Gratitude is what unlocks it all, as it is the attraction vibration. If we are talking about attracting more money, then we want to be grateful for the money that we do have. If you’re an entrepreneur, try looking at the revenue you have generated and realize that the money you created can be huge.

2) Identify all the negative beliefs you have around money

If you’re not getting what you want, there’s a belief getting in the way. The challenge is that these beliefs are subconscious, and they show up to you as truths.

One common negative belief is that life is difficult. Thinking this way puts you in a lack mindset and if we hold on to this belief as being true, it doesn’t allow for more money to come in easily. Another example of a negative belief is that you have to work hard for money, and in the past Phoebe thought that when she made money, someone else would suffer.

3) Seek out abundance everywhere

You can find examples of abundance throughout nature: the grains of sand at the beach and the vast amounts of water in the ocean. Abundance is the anti-thesis of lack, which is the only thing keeping you from getting what you want.

4) Use affirmations

An example of an affirmation you can use is, “ All my money is working for me to increase my abundance and joy.” Say it as if you are telling a friend, and make sure you really believe it. This will help you to start re-wiring your brain and changing your thought patterns.

5) Clean out your wallet

Invest in a nice wallet, or even just organize your current one in a way that makes you feel abundant! You can also try filling your wallet with as many hundred-dollar bills as possible and leave a note in it as a reminder that you are indeed abundant.

6) Write out your financial goals

It’s important to have your financial goals placed somewhere you’ll see them every day. There are also exercises you can do with crystals, as well an incorporating Feng Shui into your lifestyle.

7) Get complete with any outstanding debts

If you owe money, not paying back someone that put faith in you to do so won’t help you attract abundance. Put a structure in place to tie up loose ends! If you are owed money, either be in communication with the person or drop the matter so it’s not taking up your energy.

8) Visualize “good” sprinkling down on you

There are many similar mental exercises you can practice to help manifest abundance. Phoebe pictures the roof of her home opening up, with money filling her entire home!

9) Imagine your money flowing outwards

If you pay for something and it’s an uncomfortable experience for you, you need to do some work around this. As you spend money, imagine where it is going and who it is helping. The more you do this, the more empowering relationship you’ll have with spending money.

10) Donate

You can donate time, money, or things that no longer serve you in your life to manifest abundance to you.

11) Save your spare change

By doing this, you’re telling The Universe that money is important to you, and money appearing to you is evidence that more will be coming to you in the future.

12) Be open to different possibilities for how money will come to you

Phoebe writes in a journal all the ways that money could come to her, and James looks at it as a radar screen that he can expand. This is where detachment comes in and things can come to you in ways that you never imagined.

13) Practice manifesting something small

Try bringing in something that has nothing to do with money, such as a small toy or candy, which will help you build your “manifesting muscle.” If you start too big, it’ll lack believability and make it more difficult to do.

Play around with two or three of these habits and see what happens! In the doing of these habits and exercises, there’s an opportunity to have fun, to experiment and to discover the magic of possibility.

Submit Your Question!

LINKS:

Episode 018: The Art of Feng Shui in Business with Karen Carter

Episode 066: Random Acts of Kindness

Episode 001: Why I Started This Podcast

Creating Money: Keys to Abundance by Sanaya Roman

The Desire Map by Danielle Laporte







 

 

 

 

Dec 19, 2016

This is the time that our minds begin to wonder what is in store for us in the upcoming year, and we get to use our creative energy as a way to create our future. On today’s show, James and Phoebe show how you can create an extraordinary year!

For James, planning happens once you already know what the results are that you’re after. You then need to figure out what the steps are to get it.

As humans, we often allow the past to dictate and constrain what we create in the present, which ultimately affects our future.

People tend to get stuck chasing “more” of everything. This can be more work, more employees, more items on the to-do list, etc. The result of this is that you’re still doing the same thing, just more of it. You can only play this game for so long, as you only have a finite amount of time and energy!

He says that to get around this, ask yourself what your next 12 months will look like, but through the eyes of someone who has no prior beliefs, opinions or judgments about what is possible or realistic.

As an exercise, take out a piece of paper and create three columns across the top: “Wins,” “Why” and “Lessons.” Then mentally go through the past year and identify your wins, both big and small, why it was a win for you and what you have learned from each. With these lessons, consider how you can become a better person and grow because of them. Repeat the above process for your “losses.” These will be the things that didn’t quite go as planned during the previous year.

Phoebe notes that with this exercise, you should examine all areas of your life, including spirituality, fun or adventure and health and fitness, and not just look at business activities.

For her, her big win was her recent Sonoma event because it was something that she’s wanted to do for a very long time. The lesson she learned was that imperfect action can create great momentum, and that she needs to trust her intuition more often. Finally, she learned that success comes when she remembers that it’s not all about her, but it’s about service to others.

James shares that not hitting his downloads goal of 1 million in the first year of this podcast can be considered a loss for him. He looks at it like this because the results (about a half a million downloads this year) were pretty far off the goal, but the lesson that he took from this is that they’ll be stepping up the promotional and marketing side of things in 2017.

It’s important to remember that this exercise shouldn’t be used to judge yourself, keep score or compare yourself to others. It’s really about the lessons; the more losses that you experience just means you’ll learn more from each.

The next step of the exercise is to (safely!) burn the paper, followed by saying this affirmation, or something similar to it:

“Thank you for these experiences. I have learned all that I have needed to learn from this. This is it and it is perfect. I now declare these complete and release them.”

After completing this first phase, write down the following question and answer it in past tense:

“If we met up 12 months from now and you had just had the best year ever, how would you describe it to me?”

When answering this question, consider the following: What happened and what new experiences did you have? What accomplishments did you achieve and what was the essence of how you felt throughout the year? What did you do more of and what did you do less of? What made this year great for you?

By doing these exercises, you’re just writing the book that is your life so that you can experience the having of more say in what you create.

Submit Your Question!

LINKS:  

Episode 038: Language Leaves Clues

Episode 067: Taking Imperfect Action

Dec 12, 2016

On today’s show, James and Phoebe share five things that you can do in order to step out of your comfort zone and take the action that's needed right now!

Phoebe recently hosted her first live event, and found that the more she thought about it while planning, the more she compared it to other events she’s attended in the past. She found herself getting a block around hosting it this year, as she had planned, and the fear crept in.

James says Phoebe had all the logical reasons as to why she should postpone it to next year, such has giving herself more time to plan if it was held in 2017, but what about all the people that were waiting for her to do this and would want to take part?

Her turning point was when she started making it about other people and not herself. The more she let go of it and knew, trusted, and expected it to be the right event for the right people, that’s when everything opened up for her. She took action despite her belief or story of it having to be perfect.

James believes that people often wait for things to be perfect first to do it, and they really need to make it perfect in the doing of it, which is backwards to how most of us think.

Five things you can do now to take action:

1) Soften perfection

A lot of people have a great idea for a launch or product and want it to be an instant success. James let go of doing this a long time ago and attributes this for why their business has kept growing. He’s never looking for the “home run”, but rather consistent base hits.

2) Create a deadline

We often throw deadlines out in life and don’t follow them, but having a firm date is really key to following though on what you plan on doing.

3) Put some “skin in the game”!

In Phoebe’s case, she had the platforms of a podcast and social media to declare her intentions of hosting the event by the end of 2016.

4) Remove all reasons or excuses

Start by at least identifying the reasons or excuses for not taking action, and remember that you can still produce the results you want despite of them.

5) Make it about the customer or end user

By making it about being of service to others and not just about yourself, you make it easier to take actions towards your goals.

Throughout the two days of Phoebe’s event, a common theme that kept coming up was that she was doing the best she could. She realized that she needed to appreciate the present moment and be proud of all that she had accomplished.

To James, the most effective way to serve is to show up and be the person that your customers aspire to be.

If we delay and try to take action that is “perfect”, we’ll always be doing things that are safe and in our comfort zone so that we won’t face potential rejection. However, the real magic happens just outside of our comfort zones.

Scheduling the event and recording the podcast commercial announcing the event was really Phoebe’s first steps outside of her comfort zone in this experience.

For the launch of James’ signature program, the message is similar to that of this podcast in that we always have to start with mindset first.

Business by Design was an idea that he had since 2013, and he finally was able to get around a block he had around the name when he started creating the outline for the beta version. James feels the right name came to him at the right time because he took the inspired, or right action.

Success doesn’t have to do with a high level of energy expenditure, but rather a high level of courage and faith. Getting the right feedback was important for James and has helped his team almost beat the numbers of their last launch in less than two days of the cart being open.

If there’s a commitment to excellence and to your customers’ success, then the rest will follow. Perfectionism is just another form of procrastination!

Submit Your Question!

 

 

Dec 5, 2016

It’s been said that gratitude unlocks the fullness of life, and in this episode, James and Phoebe discuss how this has affected the both of them personally. They also provide examples of random acts that you can do to add more meaning to your own life, and others, today.

To James, gratitude is a state of being and a feeling, and not just a word or concept to be memorized. He shares that gratitude is an actual frequency you can resonate on.

This frequency unlocks more in our lives, which is backwards to what we’ve been taught.

Many of us don’t realize just how lucky we are, especially if we’re online entrepreneurs, as the technology that is available now wasn’t 10 or 15 years ago.

Nothing motivates him more than the fact that he has the ability to help others. Unfortunately, most people starting a business are so focused on having a survival mindset that other people aren’t a priority.

When performing a random act of kindness, the big fallacy is that it has to be a big financial commitment. However, no matter where you’re at in your life or your business, you always have something that you can give.

One of Phoebe’s mantras is “the more I give, the more I grow.” She says that society isn’t use to accepting help from others though. 

Some random acts of kindness that you can do today are:

  • Pay for someone’s groceries
  • Leave big tips at bars and restaurants
  • Help someone load parcels into their car
  • Give a gift to someone who has helped you on your journey
  • Sent a thank you note (in writing)
  • Give a simple smile, or ask how someone is doing
  • Spend time with people in a nursing home or hospital
  • Give compliments to others
  • “Adopt a family” or donate to charity

What we can do and create gives us such an extraordinary life, and when we can step into gratitude it’s just going to continue to come back to us, as well as make a ripple effect in the lives of others.

It really comes back to helping just one person! How can you lighten their day?

Submit Your Question!

LINKS:

Man Crates

Giftagram

 

 

 

Nov 7, 2016

In this episode, James and Phoebe discuss what you can do when you’re feeling stuck in your business, and why’s it’s so critical that you focus on the 5% of activities that give you 95% of your results!

James is a fan of patience over persistence: of having that sense of peace, trust, knowingness and expectation. When he hears the word “persistence”, he often thinks “impatient” and “frustrated.”

If you’re feeling frustrated and that you’re doing all the right things but not seeing the results in your business, remember that this is normal.

“The struggle, the pain, the frustration is all a choice that we get to make in the moment.”

There’s good pain that leads to progress, like when working out in the gym. This type of pain is invited, but when we’re building a business, a lot of that pain is unwelcome. We have to cultivate a mindset that there is going to be trust that everything will work out.

He shares that you must identify first what you want, and then ask who you need to become in order to bring that into your life. You’ll only be successful when you have decided you will be successful with “every cell of your body.”

If you have a fear about doing something and putting yourself out there, look at who you can impact, and how much of an impact you can give them.

“I just found something that would rip me out of bed every day and it was a desire to serve at a whole other level”

James adds that if you’re a marketer, knowing what keeps prospective clients up at night isn’t enough anymore. You now have to know their whole world, and listen in on what they are seeing.

It’s easy to get caught up in the $10/hour or less tasks in your business, but if you want to generate a certain amount of revenue in a year, you’ll need to consider:

1) How much revenue do you want?

2) How many hours to do want to work in your ideal week/month? 

3) What does an hourly wage have to be in order to achieve both?

Start to document everything. Look at how long it took you to do each task, and your job is to focus on the 5% of them that will give you 95% of the results that you’re after. Look for ways to systematize, automate, outsource and delegate! 

Submit Your Question!

LINKS:

Mindyourbusinesspodcast.com/Sonoma

Oct 31, 2016

In this episode, James and Phoebe are joined by entrepreneurial business coach and small business consultant, Amber McCue. With another new year almost here, she shares the things that we can do now in order to have an extraordinary tomorrow!

Amber says that waiting until it’s January is too late to start planning, and you need to take the time to plan well in advance. Having plans in place will set you up for better results throughout the upcoming year. James notes that doing this is the difference between being proactive, and being reactive.

6 strategies for an extraordinary new year:

1. Set effective goals

Amber recommends having a goal that you’re working towards right now, as well as setting when you intend to meet it. What effort will you give to receive or attain this, and what financial target (or metric) will you use to gauge your success?

Reflecting on prior years is a powerful tool, as well as assessing what is working, and what isn’t working, throughout the current year. She adds that you can have one over-overarching goal, which then can be broken down into smaller ones.

Almost anything can be turned into a tangible goal, but Amber notes that these goals have to align with your values, your beliefs and how you show up in the world. She feels that it’s important to believe that the goal will happen, and if you don’t believe, you’ll end hustling and that’s when the overwhelm occurs.

2. Manage your time

If you let yourself work 60 to 80 hours a week, the work you have to do will expand to fill the available time. Amber recommends creating a “time budget” and make adjustments; she says that this will lead to the realization that you really don’t need to work a lot of hours each week.

3. Focus on what matters

Consider if what you’re doing is a revenue-generating activity, or just something that is draining energy. Bigger projects that lead to more revenue often take longer to complete than smaller items on your to-do list, but are necessary to grow your business. To determine if you should be doing a certain task, review your goals and see if completing it will get you closer to where you want to be.

If something is able to be repeated, Amber recommends setting up a system so someone else will be able to do that activity. If you have your brand voice documented, another person can still write copy for you, even without a script.

4. Constantly check your energy

You should be checking on how you’re feeling moment-to-moment and daily. Creating a time log that you can review can help determine why you’re feeling a certain way. If something on your to-do list keeps getting pushed back, ask yourself why this is happening and clear some mental space by making a decision to delete, delegate or just do it.

5. Create a revenue plan

Small business owners that have a revenue plan in place grow 60% faster than those that don’t. Amber says it doesn’t have to be complicated, and can just be a simple calculation of how many products/services you intend to sell, to how many people. When we do this, we start to get intentional about where we spend our time and the revenue plan is a tangible way to see how our goals are going to be achieved.

Look at your product suite holistically to see what worked last year and ask yourself what is happening in the marketplace. Consider who you want to serve, and if there are there gaps that you’re noticing where you can introduce new offerings.

Amber believes in a “margin for magic” when building plans, and when she determines her own goals, she always looks at both the best-case and worst-case scenario.

6. Do the road map for the year

Amber writes out her road map for the year on an 8.5 by 11 inch piece of paper, showing which activities to focus on and when. She adds that this road map is very high level, and she doesn’t go into a lot of details; those will come when she does her 90-day, monthly, weekly and project plans.

Finally, be flexible and don’t take planning too seriously. Whatever planning you get done now is a perfect start and Amber says that you can always evolve as you go!

Submit Your Question!

LINKS:

www.ThePlanathon.com

Episode 006: The 7 Steps To A Perfect Product Launch

Episode 017: The Margin for Magic with Kate Northrup

“Think and Grow Rich” by Napoleon Hill

Mindyourbusinesspodcast.com/Sonoma

Oct 27, 2016

In this latest “Listener Question of the Week” episode, James and Phoebe explore the issue of negative feedback. When is it legitimate, and when is it just about someone else’s “stuff”? They share tips of how to handle criticism, specifically if you’re a creator in the online space.

James shares that it’s a fallacy that we need to be all things to everyone, and he’s spent a lot of time over the years determining who his ideal customer is. As the saying goes, if you try to be everything to everyone, you really end up being nothing.

Dealing with criticism is a skill that takes time to develop, and when you’re a creator putting your work out to the world, it can leave you very vulnerable.

“You’re literally birthing something that is symbolic to who you are”

It’s only human nature that you’re going to take things personally, and Phoebe adds that the Internet has created a layer where people can get a sense of entitlement to say whatever they want to, even if it would never happen in person.

Tips to deal with negative feedback:

1. Understand everyone has their own “stuff”

Everyone has a perception, or a lens of reality. Is it an interpretation, is it a story or is it real though? You could be doing or saying something that is causing people to push against change, or step out of their comfort zone, and their egos are just trying to keep them safe.

2. Look for real feedback

Realize again that if it feels personal to you, it really has nothing to do with you. To determine if the feedback is real or not, get rid of the adjectives, assumptions and interpretations that the person is using. Is there something that you can do better? For example, if someone wasn’t able to attend your webinars, could you have done a better job of reminding them by sending more notifications? If this is the case, their feedback could be legitimate and there may be room for improvement in your product or service.

3. Find the consensus of the group

 You should be looking for trends in the feedback received. You may find something easy to add or amend, like a table of contents or more examples within your course if this is a common theme coming from participants.

4. Have a “buffer”

If you have a team member that can give you his or her interpretation of the feedback, it can be helpful. This third-party person will not be as vulnerable as you are as the creator or personal brand.

We tend to let the negative things said control us with fear. We may fear rejection, humiliation and the hatred of others, but in reality, these things really can’t hurt us. If you care, it really shows that you’re after continual improvement and quality in what you do and that you care about your customers.

“Even the best stuff is getting criticized; we can’t let it stop us from doing what we’ve been doing”

There’s such a huge opportunity when we receive any type of feedback, and staying open to it really is a choice that we can make. If your commitment and intention is pure and is designed to help people and provide value, you’re heading in the right direction!

Submit Your Question!

LINKS:

Mindyourbusinesspodcast.com/Sonoma 

 

Oct 24, 2016

In this episode, James and Phoebe discuss the power of the mind-body connection, and explore how our emotions truly can manifest themselves in physical ways.

In this episode, James and Phoebe discuss the power of the mind-body connection, and explore how our emotions truly can manifest themselves in physical ways.

James recently experienced what he considers his greatest miracle, when he was able to cure a severe back pain that occurred while he was on his honeymoon. He says that nothing has given him more tangible proof of the effect you can have on your own body.

In Steven Ozanich’s book, “The Great Pain Deception”, he talks about “TMS”, or the “Mind Body Syndrome”, which can show up in many ways but often as lower back pain in men.

His healing work is based on the studies of John E. Sarno, MD, and he doesn’t say that pain is imagined or doesn’t exist, but it’s just that we may have diagnosed the source or the cause of it. A person often goes to a doctor, who reinforces the belief of where the pain originates. However, is the source of the pain that structural damage, or is it something else? His book proposes that the source of the physical pain is simply repressed emotional pain, and to link it to the emotional state is the opportunity for you to heal yourself.

Ozanich also talks about the Freudian concept of the id, superego and the ego. He likens the id to the “kid” or selfish child within yourself, as well as the part that has primitive urges and desires. The superego is the part of you that is a perfectionist, and wants to conform to society. It is referred to as the “false self” and seen as the “respectable parent”, or the antithesis to the id. Naturally, when put together, there is conflict. The ego becomes the “referee” in a sense, or a buffer to balance out the id and superego. This is the face that the individual shows to the world.

Based on these concepts, the sources of TMS, or chronic pain, is this conflict within ourselves, when the ego pushes the id’s needs and desires into the background.

Perfectionists tend to suffer, such as in the case with personal brands, as they want everything they put out to be better than everyone else’s.

Even something that happens years ago can stay repressed and hidden for our entire life, and the ego will place the pain for you in your body. The thought is if you won’t feel this pain emotionally, then it will manifest in the physical form.

For James, this is all about creating or fostering that deeper level of awareness for what’s going on in your body, as well as what’s happening emotionally. When he experiences a pain now, he takes a step back and reviews his past week to see if he’s stressed or not dealing with something.

The Chakras are various points that are connected to our internal and external organs. If there is a blockage of energy at any of these points, it tends to get manifested physically.

Ozanich’s book has examples of pain appearing to stop someone from doing something that they didn’t want to do, acting as a sort of protection mechanism.

If you’re rejecting this information, this is simply the ego and what is really needed is a discipline of mindfulness in your life!

Submit Your Question!

LINKS:  

“The Great Pain Deception” by Steven Ozanich

 

Oct 20, 2016

In this latest “Listener Question of the Week” episode, James and Phoebe share 21 tips for successful podcasting that they’ve learned in the first year of The Mind Your Business Podcast. If you have a show, or you are thinking of starting one, this is one episode not to miss!

James has made a transition from content distribution with video on YouTube to primarily podcasting. He says that this decision had nothing to do with the platform, but everything to do with the type of content he was producing, which is now mainly his thoughts on mindset. He still uses YouTube, but more so for anything technical or “left-brained.”

Pros of podcasting:

1. Content is quick to create

James and Phoebe have an outline, go over it quickly and record over Skype. Both of them want the podcast to be conversational, and as content creators, sometimes we just want to get that info out of our heads and into the hands of others as quickly as possible.

2. It provides a higher “log time” with potential clients

If making more sales is your goal, you increase your chances of attracting customers in direct proportion to the amount of time logged with them. Where podcasts only require listening, people consuming them can be doing other things like cleaning or walking while consuming the content.

3. There’s been a higher demand for podcasting in recent years

People enjoy podcasts and identify with their favorite shows and hosts. There’s a lower barrier of entry, or lower cost to consume for the listener, again, as less attention is needed compared to when watching a video.

Cons of Podcasting

1. It can be harder to get discovered only using podcasts

Podcasts aren’t indexed in the traditional online searches, and as a result, it can be harder for new people to find your show. Often it takes multiple steps to search for a show, and the benefits of SEO aren’t the same with podcasts as they are with something like a video or blog.

2. Driving traffic from a podcast isn’t extremely effective

A video allows for at least four different ways to link directly to content (pop ups, link in description, etc.). On a podcast, if a link is mentioned, it’s easy for the listener to not write it down as the person is often doing something else while listening.

3. Time required

The scheduling of guests, preparation for the interview and other podcast related tasks can take a lot of time, if you don’t have somebody helping you.

4. Cost of equipment

Cheap equipment can lead to poor sounding audio and is often distracting to the listener. James and Phoebe spent about $1,600 total for both of them, on microphones, headphones and mixers. A host site, like Libsyn, is required for your show, and is ongoing cost (Libsyn packages start at $5/month and depending on storage size, go up accordingly). Recording software, like Adobe Premiere, will require a monthly subscription. There can also be a learning curve for using the equipment and software.

Before deciding on whether or not to do a podcast, you need to understand who your audience is and how people are going to be consuming your content. Entrepreneurs love personal development and podcasts can be used to inspire them and raise their vibrations.

21 podcasting tips to take your show to the next level:

1. Create a core premise

This is the big idea and theme for your show, which is important. James and Phoebe started this podcast with a bold claim: hustle and hard work are not essential ingredients for success. Your core premise should attract or repel people, and get them curious. You don’t want to be boring, or “middle of the road.”

2. Have a solid intro and outro

Your intro and outro should communicate that core premise that you’re trying to prove, or re-iterate the key message of your show.

3. Hire someone to manage/edit your podcast

You can’t make it your full-time job to be doing everything with the show. Make sure things like show notes, if done by a third-party, flow well and are written in your style.

4. Batch your episodes

Set aside time to record multiple episodes at once, which allows you to get into a rhythm and stay on schedule for release dates.

5. Keep it conversational

There needs to be a blend between the content or value you’re creating and the natural, everyday chatter of life; people want something they can relate to!

6. Record 10 episodes before publishing

This will help you get into the flow of recording, and also helps as iTunes requires a certain amount of content to allow subscriptions, rating and reviews, and to qualify your show for its “New and Noteworthy” rankings.

7. Get in iTunes New & Noteworthy

See above; by launching with a good number of episodes, listeners will be given the opportunity to “binge listen” to your show.

8. Ask people to subscribe, rate and review

By subscribing, listeners will automatically receive each new episode that is released. For ratings and reviews, 5 stars are ideal and will help with iTunes New & Noteworthy rankings. As well, the comments you receive will give you valuable feedback about your show.

9. Use numbers in your episodes

By having their own numbers, each episode will be easy for people to find and share. When possible, numbers should also be used in the episode title, such as in this episode with “21 Tips.” By doing so, you create structure for the listener.

10. Place and advertisement at the start, middle and/or end of each episode

This is especially important when going into a launch. You can drive people to a landing page or promotion. Although a lot of talk in the podcasting world today is about getting sponsorships from companies, if you’re a business owner, you should be sponsoring your own show and promoting your own products and services.

11. Don’t make the episodes too long, or too short

A longer episode will allow you to go deeper on specific topic. If it’s too long though, listeners won’t finish it, or won’t listen at all. A good length to aim for is 35 to 45 minutes.

12. Track your stats

It’s standard for business owners to watch their numbers, and it’s helpful to do the same with your podcast. Monitor, but don’t obsess over these stats!

13. Quality over quantity

Although it can be tempting to release more episodes to get more downloads and exposure, this can be a mistake. Look at your stats to see which episodes are getting the most downloads and to get a feel for which topics are working. As well, be careful about what you name the episode, as the title can make a big difference.

14. Ask and listen to what your audience wants

Listeners can give valuable feedback for what topics to discuss, but also for how often to release your episode. James and Phoebe saw a demand for more than one show a week. You can ask for feedback during the show, and also include a link for listeners to submit their questions in the show notes, as they do each episode.

15. Create custom url links with episode numbers                                          Doing this will make each episode easier for you to share, and your listeners to find.

16. Use Libsyn to host your podcast

It’s user friendly, affordable and provides stats that can help you make valuable decisions regarding your show. Other podcast platforms (iTunes, Stitcher, Google Play, etc.) can pick up your RSS feed directly from Libsyn, which makes having your show in multiple places automatic. When you find something that works, just go with it!

17. Have a strategy in place to promote each episode

Make sure each episode is easily sharable, and don’t just publish it and hope you get downloads. If you’re going to put in the work to record each episode, you might as well get it to as many people as possible. You can add your podcast to many places, including your email auto responder.

18. Consistency is key

Consistency breeds momentum. If you’re going to create a schedule for releasing shows, stick to it. Start with one episode per week, and don’t bite off more than you can chew. Have the patience to see where you show can go over a full year.

19. Have show notes and mention all links and resources from the episode in them

You will create value by offering listeners one place where they can find everything that was discussed in the episode.

20. Go easy on yourself

It could take the first 20 to 35 episodes for you to really find your footing and voice as a podcaster! It is recommended that you go back and listen to your first set of episodes, and you can even edit those few yourself in order to become more aware of the filler words you are using.

21. Have great equipment

Audio quality is so important, and poor sound is often the top complaint from listeners.

Submit Your Question!

LINKS:

The Kate & Mike Show

Episode 017: The Margin for Magic with Kate Northrup

Episode 020: Know Thyself, Know Thy Business

Episode 022: How Walking Can Change Your Life with Derek Halpern

Rick Mulready

Mind-Your-Business-Podcasting-Equipment

 

 

 

 

 

 

Oct 17, 2016

In this episode, James gives the five key lessons that he has learned from 7-figure business owners, starting with a high level of belief in yourself, your product and your plan.

In one year alone, James shares that he went to 15 live events and credits them for helping him never give up and to help him get to where he’s at today. Here are the lessons:

1. Belief

You must have that “knowingness” level of belief, which will carry you further than anything else. Once you know what you want, do a gut check to assess whether you truly have this belief in you.

“You can’t sell something you don’t believe in!”

In recent years, the level of belief in the online marketing industry has shifted considerably, with there being so many examples of people who have achieved success.

2. Power of relationships

Joint venture and affiliate relationships give you the potential to dramatically increase your revenue and impact.

“When you can align yourself with the right people, it can make a world of difference”

It works both ways, in that you should also be looking for ways to align yourself with people that you can promote.

3. An invitation to play bigger

The events you attend will bring you around the right people, ones who are at a whole other level. When you do this, you will be naturally pulled to that level as well.

“What does playing bigger look like to you? Are you playing small?”

You don’t know the audience on your list, and when you want to play big, you invite them to play big as well. There’s a massive shift that happens when you’re able to make any offer to them and feel good about it.

Phoebe adds that partnering with a charity can really let people know that they are making a difference, and that business and charity can go together.

4. Community and support

Support from others will give you an awareness of what’s working and what isn’t, so much faster than if you were just doing things on your own. By seeing other peoples’ success, you’ll continue to stretch yourself towards what’s possible.

5. Have empathy

As an entrepreneur, you need to know your audience better than they know themselves. This includes knowing their internal and external pains and problems they want solved. It’s about making an attempt to understand the situation they are in, and truly, genuinely caring about them.

Submit Your Question!

LINKS:

“The Rise of Superman” by Steven Kotler

Episode 026: The Best Way to Find a Successful Mastermind   

Jeff Walker    

Stu McLaren

“Ask” by Ryan Levesque

Oct 13, 2016

In today’s “Listener Question of the Week” episode, James and Phoebe discuss how you can filter through the opportunities that present themselves to decide which ones you’ll go after, and which ones you’ll let go.

To James, “opportunity” is a dangerous word because when you hear it, you only think of positive outcomes. However, no two opportunities are created equal.

It’s so easy for us to default to “Yes” when asked to do something, for fear of what might happen if we were to say “No.”

“Your time and energy is precious, and so valuable”

Opportunities are dangerous if you’re a personal brand, considering you are your product and also your most valuable asset.

“If you’re not guarding yourself, then you’re not growing because you’re not leveraging your product effectively”

James declines 90-95% of the requests he receives, but very rarely is it personal for him. He notes that when you put everyone else first, you’re putting yourself last.

People approaching you are trying to leverage your content and knowledge for their own use, or for their audience’s use.

“You need to be really mindful that what you are doing in your life and what you’ve created needs to be protected”

Three questions to ask when considering an opportunity:

1. Does it align with my vision and goals?

You need to not only consider if it’s worth your time, but also trust your instincts to decide if it’s something that’s in line with what your brand and what you’re doing.

2. If this were a wild success, what results would it have for me?

To do this, play it out with actual numbers when deciding if the opportunity is a good one that you can leverage for yourself.

3. What is the opportunity cost?

When considering what it would actually cost you to say “Yes”, don’t just look at financial cost; consider how much time, effort and energy it would take as well.

Introverts like James have limited energy and things will drain them easier. He shares his thoughts on how he handles podcasts, summits and speaking requests, as well as the way he has conditioned his team to act as a filter when they are approached with opportunities for him.

Submit Your Question!

LINKS:

“The Entrepreneur’s Solution” by Mel Abraham

Episode 058: 18 Simple Productivity Hacks

 

 

Oct 10, 2016

In today’s episode, James and Phoebe share easy to implement tips that can be used to become more productive on a daily basis!

It’s important to create a distinction between just being busy, versus actually being productive.

To James, the word “success” means understanding that you can get what you want, easily with as little effort as possible.

You must be crystal clear on the vision for what you want. People are often overwhelmed because they don’t focus their time and energy on what is relevant. To help her decide what to do, Phoebe looks at if the task is “on target” or “off target” with the goals that she wants to accomplish.

James says that there are two ways to get clarity about what you want. First, decide what is the essence of what you want and remember that you can change this at anytime. Second, you can look at what you don’t want to get more clarity.

18 hacks for getting to your results with less effort and energy

1. Identify that MVP (Most Viable Project, or Promotion)

Perfectionism often gets in the way of our productivity and effectiveness. This is really just a fear of not being good enough, and if we come from this belief, we’ll never get things done. You should be asking what is the least amount of work that needs to be done to get your message out to the world.

2. Work less

Try giving yourself the gift of a 3-day vacation and on the first day back, document everything you do. Odds are, it is going to be the most productive day that you’ve had in weeks, or even months.

3. Leverage activity

It’s all about spending your time on action items that be used in multiple ways!

4. Write out the top five activities for the week

James and his team calls it a “will do” list, not a “to do” list. This list contains action items that must completed before the end of day Friday each week.

5. Identify the one or two most important things to do daily

Phoebe does her list the night before, so she knows what to do when she wakes up the next morning.

6. Don’t work when you don’t feel like it

If you’re not in a flow state, don’t try to power through it as this isn’t going to produce your best work, and you won’t be as efficient as you can be. Stop and rest so you’re fully charged to pick back up when you start again.

7. Automate as much as possible

Productivity and effectiveness decrease when our brains have to dwell on things. James automates as much as he can in his life, including shopping and recurring payments he has to make.

8. Document and delegate

You should always be aware of what can be outsourced, and by documenting the process, you will have instructions to provide to others that will be doing the work.

9. Remove social media notifications

By having notifications pop up on your phone and computer, it’s easy to get distracted from the tasks that you should be completing.

10. Leverage Parkinson’s Law

This law states, “Work expands so as to fill the time available for its completion.” James schedules time to complete activities, such as to spend 30 minutes in a Facebook group supporting others. You can also book times in your calendar to meditate and work out, just like Phoebe does.

11. Say “No” more often

Remember that even 30 minutes of your time is valuable when being approached by others presenting opportunities. Set up better boundaries to protect your time, and feel confident when doing so.

12. Integrate a mindfulness or spirituality process

You should incorporate things like mediation and visualization into your daily routine, which will help you stay aware. Ultimately, you will be more productive.

13. Don’t let your email list be your “to do” list

Your email is something that you should schedule time for, but only after your essential one to two items for the day are complete.

14.Context switching

When multi-tasking, you can’t be productivity. Focus on one thing at a time, and when finished that item, you can then move on to the next.

15. Get more sleep

By doing so, you will feel more rested and have more energy. As well, you will be able to wake up earlier and your morning won’t feel as rushed.

16. Have 15-minute daily meetings, or “sprints”

In these short meetings, ask yourself three things: What did I do yesterday? What am I doing today? What’s getting in the way?

17. Make your bed

Making your bed in the morning correlates with a greater sense of wellbeing and higher productivity. By giving you a sense of accomplishment first thing in the morning, it will build momentum for the rest of the day.

18. Exercise and move

You don’t necessarily have to be in the gym to do this. You could do yoga, or surf like James does. Even stretching will help keep your energy levels high throughout the day.

By implementing even a few of these hacks, you’ll move towards whatever your goals may be, without sacrificing your current level of happiness in doing so!

Submit Your Question!

LINKS:

Swipes App

Episode 057: Play Is The New Work

“Scrum” by Jeff Sutherland

Episode 034: How Leveraged Thinking Can Save You Time

“The ONE Thing” by Gary Keller

“Why I Buy My Toilet Paper on Amazon…” (James’ blog post)

SweetProcess

 

 

Oct 3, 2016

In this episode, James and Phoebe talk rest, play and relaxation and show how these things can all lead to inspiration and more money, not less.

To understand how working less can actually make you more money, you have to understand that most people are employees, where they have been brought up thinking that their value is directly proportionate with the number of hours that they work. This isn’t how it works as an entrepreneur, which is why a different mindset is required.

Abraham-Hicks has a quote that states, “Reduce your workload by 30% and increase your fun load by 30%, and you can increase your revenue by 100%.”

Tim Ferriss says, “Being busy is a form of laziness; lazy thinking and indiscriminate action.”

James adds that we find ways to just be busy, thinking this is a way to guarantee our success.

Phoebe believes people almost get a sense in pride when telling others how busy they are. She remembers doing this herself when she was working 14-hour days while living in Berlin.

To James, this is a way to convince others of our value, and that we feel we need to put in a certain amount of “sweat equity” to deserve happiness.

“The thing is we work and then we forget why we’re working so hard”

A study by The University of Melbourne in Australia shows that working more than three days a week, or 25 hours, is bad for cognitive functioning.

In Jeff Sutherland’s book “Scrum”, he mentions the value of having a 36-hour workweek, with any more resulting in a lack of productivity.

James’ mantra is “less is more”, and you can’t be happy and grateful when you’re completely burnt out. Sometimes the simplest advice is the hardest to take, and often the issue of guilt will come up when you’re not working.

“For a lot of people, being still and resting is not an easy thing”

He notes that the feeling of guilt is an indicator that we do not believe that we are enough.

We need to realize that the very act of not working is actually a part of working, as during this time, your next big idea could come to you.

Phoebe shares that so much inspiration can occur when your environment has changed, like when travelling.

Parkinson’s Law talks about how work expands so as to fill the time available for its completion.

“There’s always something else that has to be done; it never gets 100% completed”

James says that when you start basing your satisfaction on how many items you can check off your to-do list, it creates a vicious cycle. The way to break this cycle is to schedule rest.

James plans a retreat or vacation before and after each launch. He also regularly gets massages, surfs often and makes sure he sets his own hours for when starting and stopping work.

“I’m prioritizing my lifestyle, my hobbies and the things that I want to enjoy”

Phoebe blocks off time each week with a personal trainer, and does the same for time to enjoy cooking, which is also part of her weekly calendar.

Submit Your Question!

LINKS:

“Scrum” by Jeff Sutherland

“Why Happiness is the New Productivity” (video by Vishen Lakhiani)

“Deep Work” by Cal Newport

“The Biggest Disease Affecting Humanity” “I’m Not Enough” (video by Marisa Peer)

Episode 022: How Walking Can Change Your Life with Derek Halpern

Episode 044: Creating Your Reality

Hotel Tonight

Sep 26, 2016

In this solo episode, James reviews “The Code of the Extraordinary Mind” by Vishen Lakhiani and discusses some major concepts from the book, which can allow you to live the best life possible.

In his book, Lakhiani reveals how he built Mindvalley, but got to a breaking point and almost had to close the doors. After making a major shift, which he refers to as “Bending Reality”, the company grew revenue over 400% in just 8 months and started attracting their dream clients along with an amazing team.

He did this by bringing the powerful presence of gratitude and happiness into the present moment, and in the book he says:

“Be happy now. Your thoughts and beliefs do create your reality, but only when your present state is joyful.”

The second step was creating an excited anticipation for the future. James notes that as entrepreneurs, we already have goals, but often run into frustration, become impatient and burn out. He says there is a huge difference between going through the motions of gratitude and having an experience of truly feeling it.

“Gratitude is the vibration of receiving, and if you’re grateful for what you already have, it only invites more to come your way”

Lakhiani refers to Dan Sullivan’s theory of appreciating the “reverse gap.” We often beat ourselves up when we’re not where we want to be in life, but we can take a moment to reflect and look back at how far we’ve come. To do this, make a list of the results that you’ve created in your personal and work life. This can be one of the best things you can do to move forward when feeling overwhelmed.

Every day, as part of your routine, Lakhiani says to identify three to five things that you’re grateful for. You can start with the small things that make you happy and you smile about.

“We shouldn’t do things so we can be happy, we should be happy so we can do things”

To shed our past, one of the most powerful things we can do is to practice the act of forgiveness. First, make a list of people that you don’t feel 100% complete with in your life. Then, follow the next steps:

1) Set the scene

Close your eyes, get present and imaging the person standing before you. Then recreate the scene that has triggered your emotions.

2) Step into the anger and pain

Relive the situation while bringing up the emotions as much as you can.

3) Forgive and love

Take a moment to actually step into the other person’s shoes and imagine what life might be life for them. Then, intentionally forgive them and imagine them doing the same for you.

James adds that carrying around frustrations of the past will affect your productivity, intuition and creativity, and these steps will act as “detox” for your soul.

“Take a moment to forgive and move on; the past is done and this is about now”

The book also asks readers three important questions to consider:

1) If time and money were no object and I did not have to seek anyone’s permission, what kind of experiences would my soul crave?

2) In order to have these experiences, how do I have to grow? What sort of man or woman do I need to evolve into?

3) If I have the experience that I have listed above and I’ve grown in these remarkable ways, then how can I give back to the world?

Make sure that you don’t have an attachment to your big goals, and remember that the future doesn’t define you if things don’t happen to go your way.

Submit Your Question!

LINKS:

“The Code of the Extraordinary Mind” by Vishen Lakhiani

Why Happiness is the New Productivity (Video)

Mindvalley

“The Great Pain Deception” by Steve Ozanich

“Waking Up” by Sam Harris

Forty Years of Zen

Dan Sullivan’s Website

 

Sep 15, 2016

In this latest “Listener Question of the Week” episode, James and Phoebe talk about how to enjoy success without feeling guilty. They present three common limiting beliefs, and how you can reprogram your thinking around them, along with providing the affirmations that they each use on a regular basis.

Limiting beliefs around money will dictate our actions, and how we show up in the world. Do we enjoy the success and abundance without feeling guilty or undeserving of it?

James say that a dichotomy exists where people either have a fear of failure, or even a fear of success. Often, they fear that if they become successful, they won’t be able to control it and somehow won’t deserve it.

He’s had these issues in the past, but he got by them by remembering that the way he lives his life and runs his business is to inspire others through his actions.

He realized that in order to be a source of inspiration for others, he would have to charge higher prices and build a team to truly make an impact. Ultimately, these are the things that his ideal clients want for themselves.

“We tend to listen to, respect and look up to authorities that have the elements of the things we want”

Three common limiting beliefs (with ways that you can delete this programming and replace it).

1. Money is evil

You can let this one go and instead use “the more money I have, the more I can help.” By making more money, you’ll be able to donate more finances, and time, as well as having a bigger platform for which to give your message to others.

2. You have to work hard to make money and to deserve it

There is no direct correlation between hard work and more money; it’s simply about providing more value and solving bigger problems for people.

For this one, Phoebe shares a few affirmations that she uses:

“The less I do, the more I make”

“The more value I provide, the more money I make”

3. Making money is taking it away from somebody else

This belief comes from a place of lack. To switch to an abundance mindset, replace this belief with one that shows there is no limitation to money or abundance in this world.

James uses the affirmation, “The transformation is in the transaction”, and he notes that no one values what they get for free.

We should look for evidence and proof with each of these examples. Consider how many people today are making their living online; there is no limit to how many people can do this.

You can also look for clues in the way that you feel. If there is an internal conflict or struggle when you have achieved something, look for the source of the limiting belief. The more you do this, the more opportunity you’ll have to discover what is ruling your reality.

Phoebe adds that as you achieve more success, you can make small upgrades, like experiencing more expensive restaurants. This will help you reduce the effect of, or eliminate, any limiting beliefs around money that you might have.

Go easy on yourself if you have a certain way of thinking about money. Have fun, enjoy the process and look for the joy in every moment!

Submit Your Question!

LINKS:

“The Code of the Extraordinary Mind” by Vishen Lakhiani

Denise Duffield Thomas’ Lucky Bitch Money Bootcamp

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