In this episode, James is joined by a special guest, Rick Mulready, to discuss how to overcome the mindset hurdles that all entrepreneurs face.
Rick shares that he himself, despite the success he has achieved, is still working on figuring out entrepreneurship. He says that mindset is the foundation, and it drives success in both business and life.
He used to have a scarcity and fear-based mindset of not know how to do what he wanted to do with his own business. Rick also wasn’t even sure if he could do what he wanted to do, and he says he “floundered” for 14 months. At one point, he even thought he might have to go back to the corporate world.
His mindset is now a lot different than it use to be, and he’s proved that he can help others in their businesses while also supporting his own family.
Along the journey, you’re always going to have setbacks and you’re going to hit plateaus. Your mindset will help you think in different ways and allow you to know you can get through the hard times.
James adds that you may need to rebuild your mindset to get to the next level you’re aiming for.
Rick’s three mindset hacks:
1) Success is actually in the process of getting to the end goal
Rick believes what’s important is what you learn along the way, although he admits that he use to get caught up in the end goal and would get upset if he didn’t hit it.
Focusing on the process, instead of the end goal, allows for more fun along the way and also helps you to realize that you’re choosing the things you want to do.
We hear that it’s the struggle that makes it all worthwhile when we reach our goal, but it really comes down to being grateful for achieving success with ease.
James says to look for the path of least resistance, or the one that offers ease and flow. Abraham-Hicks’ definition of success is how much just you can have in a day, and if you want to increase your revenue, you should work less and play more.
2) Watch your “but”
When we think of an idea, there’s often a “but” that comes up. Rick shares that the first idea you had before this is the real winner, and when you permit your doubts to become the story and gain momentum is when you get into trouble.
James notes that people will look to justify why they shouldn’t do something, but a lot of the things we’re creating nee to be crazy, not logical. He recommends replacing “but” with “and.” When you’re using “but,” you’re literally cancelling out the thing that you want.
3) Just do it and stop the worrying
The only control we have is over what we can do now, in this moment. You can’t worry about a future that hasn’t happened yet. James says that during launches is a common time for entrepreneurs to worry as they often attach their own identity to the results.
Remember, the goal set is only used to determine the process that you are going to use. Determine how you can change the meaning, or the goal, so you’re not worrying, because when you’re worrying, you can’t be empowered to take the proper actions.
As an entrepreneur, there are many considerations to make when looking to expand your business, as well as major mindset shifts that need to occur. In this “Listener Question of the Week” episode, James and Phoebe discuss how you can do this to lift your business to that next level!
For James, this shift happened when he made the distinction between what an assistant is, and what a manager is. An assistant will help by taking tasks off of your list, but using them will create a new task in that they will have to be managed.
When we can attract, promote or hire someone to do the manager role, this person will take on the responsibility for a specific, measurable result.
Phoebe notes that you can still build a 6-figure business by keeping it simple, with one or a few virtual assistants.
James adds that you can’t outsource the role of growth driver in your business, and that will always be you.
Eventually, you could hire managers for different departments, like for customer service or paid ads. That next growth spurt comes when you’re willing to invest back into building out the right team.
Remember, you get to build your business any way you choose, and it’s possible to stay flexible and location independent with a team.
In this episode, James and Phoebe present five actionable tips for overcoming overwhelm in your life and business!
When you say that you don’t have the time, you’re living into that story and creating this reality. James notes that this isn’t really true and that we all have time in the day for the things that are important to us.
Overwhelm is something that we declare; a choice that we make about an interpretation of what our life is like in this moment.
He adds that we are completely useless when in a state of overwhelm, and not able to function when feeling powerless.
Five steps to overcoming overwhelm:
1. Acknowledge that is a choice
You have chosen to feel overwhelmed, and it isn’t something that just happened. Still, it’s not something to beat yourself up over.
2. Look at the time constraints
Is there room for change, and can you extend the deadline? Remember that the work you have to do will expand to fill the time you give yourself for it.
3. Review your “to-do” list
By doing this, you might see that someone else can do one or more of the tasks, which will help ease the feeling of being overwhelmed.
4. Recommit to the result, solution or outcome that you’re up to creating
To do this, go back to your “Why” and try to understand what ultimately got you feeling overwhelmed. Declare what you’re creating, which will lead you to the final step.
5. Figure out what your next action is
What is the one thing that can pull you out of this?
Remember, it’s your life and your business. You get to choose where you spend your time and your energy! Overwhelm will happen to everyone, but it’s important to get out of it as soon as possible by taking powerful actions.
In today’s episode, Kimra Luna discusses her habits and mindset for success, while talking about how she uses inspiration and intuition to drive her business.
She says she didn’t realize how fast her business was going to grow, and originally thought it would take a few years to make 6-figures. Kimra shares that her first website was far from perfect, and she did it herself for about $100.
Perfectionism is the biggest mistake that she sees entrepreneurs making today. They often think everything has to be just right before releasing a course or product. Kimra created her first course in a weekend.
She was hesitant at first when starting her business, partly because of the way she looks.
“I’m the chick with piercings in the middle of her face and tattoos all over her. That wasn’t what I was seeing (in the industry).”
To let go of this, she just went back to why she was in business, which was to help people. She adds that not thinking about the money aspect made it easy for her to do what she does.
“I think sometimes you just need to take that little jump and get in front of people. They will respond based on what you give.”
The people who spend the money on their own personal development are the ones who get the best results.
Kimra created her signature program after being in business for only three months. The price was $1,200 when she first launched it, and it is now more than double that amount to purchase it.
Developing her own mindset, specifically when it comes to not complaining and changing her own thoughts, has been key. Learning to be grateful has helped her heal her life as well.
“Learn to appreciate the things around you; even if it’s just the breath you have.”
Kimra and her husband were on welfare for a number of years, but were able to manifest things such as a job for him, and a vehicle, by doing this practice daily for months.
She had been running Facebook groups for mothers when she decided to start a blog, which focused on things she was passionate about such as health and wellness. Kimra’s YouTube channel grew to 25,000 subscribers, and she developed a following on Pinterest.
Seeing her success on Pinterest, a mentor asked Kimra to teach his audience how to use it, which lead to webinars and he getting paid for one-on-one consulting. Doing this, she started to notice issues with her clients’ entire brands.
“I ended up becoming about branding. People paid me for the knowledge I had in my head.”
Kimra feels that people need to reach out to others more often. Her first launch generated $65,000 in revenue, and after that she reached out to James to thank him for how much his content had helped her.
“We forget to reach out and connect to the people that are inspiring us”
She believes that sometimes things happen that are supposed to in order for us to move forward in our journey.
James adds that amazing things can happen when the feedback loop is completed.
Kimra appeared on 60 podcasts in her first year of business, but was also declined often by hosts.
“You can’t get a yes if you never ask”
She only does something if it is going to feel good, and a lot of times we have to know what we don’t want to discover what we do want. When she first started, Kimra did webinars almost every week because she liked doing them and wanted to master the craft.
Kimra uses crystals as a way to help her stay grounded and connected with the Earth, and she’s also a reiki master. Over the years, she’s developed an awareness in things that she wishes she could infuse in other people.
She believes people should explore things like manifesting, crystals and energy as a way to make them happier, not just from a monetary standpoint.
“I utilize The Law of Attraction, spirituality and my intuition to guide me every day”
In this episode, James and Phoebe share the essential ingredients for manifesting anything that you want into your life.
James feels it’s important to intentionally create your reality and the things that you want, as opposed to being a victim of life.
He and his team are in the middle of the first of two big launches for the year. Naturally, launches can be hectic and crazy times for entrepreneurs, but this one has been the most effortless they’ve ever done. However, as creators, it does take a lot to make content.
“It’s a constant daily test of physical energy; do I have it in me to create this?”
He comes back to a place where he reminds and trusts himself that everything is going to get done.
“Overwhelm comes in when time becomes an issue”
When you’re stuck in a state of overwhelm, you can’t create effectively.
Their most recent program teaches course creators and online influencers how to have a more strategic approach to their business so they’re not stuck in overwhelm and confusion. This enables one to get the results he or she desires, and James adds that he felt better offering this course than any other one that he’s ever done.
As an entrepreneur, we should be getting right to the core of what we want to be helping people with.
“Sometimes we kind of skirt around what we’re really meant to do and what we really want to do”
Phoebe believes that there is a fine line in knowing when it’s time to do it and actually just getting it done.
James defines manifesting as physical evidence of an existing vibration. We can actually “tune” our energy or vibration to different frequencies.
“Our emotions are simply the GPS or the dial that tells us where we’re vibrating at”
In order to manifest intentionally, we have to know two things: what do we want to manifest and how to we think we’ll feel when we have the thing we want?
3 essential ingredients to manifesting what you want
Expectation is the concept of trusting, or acting “as if” the thing has already happened. People often put fear or uncertainty into the process, but if you tune your vibration into “success is inevitable,” your success will lead to more success.
“My results have skyrocketed over the years, and this is what I directly attribute it to”
Ask yourself “Do I truly believe this will happen?” If your belief is too low, soften it by asking for something smaller, or extending the deadline to achieve it. As a second part to this question, ask yourself if you are deserving of it.
“You are deserving; you are put here on this planet to have whatever you want.”
Expectation is about living life as if “the ball is already in the cup.” This golf analogy implies that you have a knowing that everything will work out for you.
Detachment is not letting the outcome affect you one way or another. How you see yourself, or who you are as a person, isn’t altered. Try detaching yourself from how it’s suppose to look or happen.
“What you want can come in, and probably will, from the most unlikely of places”
Action is meant to be inspired and prioritized, not necessarily “massive.” You should be focusing on that one thing that will push you and your business further.
You still have to be willing to take that action, which will lead to the advice, lesson, motivation or inspiration that you need.
“Manifesting comes into play when you’re doing the things that you never thought were possible”
In this “Listener Question of the Week” episode, James and Phoebe explore ways you can manage your energy, and why it’s so important to do this!
Everyone, at some level, is asking how to manage his or her energy. “Energy Vampires” can often throw off your whole day, or perhaps your whole week.
James explains that social media has made it easier for people to find you in multiple ways.
“In a world of instant gratification, we want to be served immediately”
Introverts and extroverts are very different in the way that they get their energy. Phoebe is an extrovert, and when she moved to her new hometown of San Francisco, she joined a soccer team and hosted social events to help her feel at home. James is an introvert; this doesn’t mean he is shy, but his focus is not on getting his energy from other people.
“Extroverts have a lot of friends, introverts have a lot of ideas”
There are a few powerful energetic exercises that he does to protect himself from other people’s energy. In the “cord-cutting exercise”, he closes his eyes while visualizing the person and a cord attaching himself to him or her. He physically moves his arm, while making a noise, to “cut” the cord. In another exercise, he imagines himself in a protective gold egg, or sphere, which deflects anything coming to him.
“You have to protect your energy”
3 things we can do to effectively manage our energy
1) Create a commitment with boundaries
When James coaches a person one-on-one, he sets the boundaries first and is clear that he isn’t doing the graphics, webinars or similar tasks for the person.
“You are robbing them of the experience of them getting to discover what it really takes to do it themselves. It really is all them.”
2) Find those people who do light you up
These people should be coachable, big action takers and full of gratitude and acknowledgment. They will provide you with the motivation to keep going.
“When they do the work, you realize you had an impact in someone else’s life”
If you don’t have a feedback mechanism in place, you don’t have an essential element of any offer.
3) Do something to recharge your energy
Creators naturally put out a lot of energy with their content, systems and strategies. You should celebrate your accomplishments, and take a few days off. James tries to stay under 36 hours of work in any week.
“It’s not about working longer. This is why the whole hustle thing is B.S.”
Morning routines are absolutely critical for your personal energy. If you don’t have the time for a morning routine, that’s why you need one.
Some examples of activities that could recharge your energy are napping, reading books, listening to podcasts or going to the beach. Everyone is different, and the important thing is that you find out what inspires you.
In today’s episode, Phoebe shares what she learned at a recent event, including all the breakthroughs and key takeaways that showed her it is possible to create your own reality.
She says it was literally a last minute decision that she made to attend an Abraham-Hicks live event. James notes that part of his morning routine is to listen to Abraham-Hicks’ content on YouTube.
“For me, they are responsible for where I am in my life”
His sister and mother gave him one of their books, but it took him awhile to be in the place to read and accept what was being said.
“I played the sceptic; I played the scientist. I tried to look for holes in their arguments.”
There are few simple premises for the teachings of Abraham-Hicks: follow your bliss and use the path of least resistance. They also say that you need to change your own vibrations first.
The first thing that Phoebe heard at the event was “you didn’t come to face reality; you came to create reality.”
For her, everything has been coming together over the past few weeks.
“I feel like I am on a high at the moment”
Phoebe’s 5 key takeaways from the event are:
1) Struggle and contrast are not imperative for receiving or clarity
A struggle isn’t needed to have a beautiful life. Be open to receiving ideas and having a prosperous mindset.
James adds that the word “struggle” has been made synonymous with “hustle.” You create a goal, and subconsciously believe that you’re not worthy of achieving that goal without extreme sacrifice.
2) Understand, but you don’t need to prove or explain
It doesn’t matter if people aren’t in agreement with your spiritual journey or are on a different one than you are. Other people’s journeys are their own.
“Understanding has to come from within you, as opposed to forcing it on other people”
James says that by creating your own platform, such as a podcast or webinar, you will actually attract the people that are ready.
3) The Universe will gift you things when, and in the way, you’re ready to receive them
Phoebe now has the faith and confidence that she’ll get what she needs from The Universe. James shares that it took him three years to be ready to receive the teachings of Abraham-Hicks.
4) Don’t try to accomplish your vortex, let your vortex accomplish
She learned that you need to send out all of your hopes, dreams and wishes, and then detach from the outcome. Focus on that feeling, essence, or desire, as opposed to the concrete items that will get you to where you are going.
5) Resistance slows momentum
James says that the single most effective word to get The Law of Attraction to work effectively is “momentum.” If you set the intention to do something and do it, you’ll gain momentum.
Phoebe left the event knowing that she could create anything in life that she wants!
“Keeping that momentum going forward is really important in my life”
In this latest “Listener Question of the Week” episode, James and Phoebe look at what you do when you have too many good ideas. Is there such as thing as a bad idea?
James believes that having too many ideas is not a problem. Looking at it from a spiritual point of view, it means we’re channelling genius from a version of our higher self.
It’s also not the case that by choosing one idea, you have to say “No” to all of the other ones that you have.
He shares that there’s nothing wrong with a crazy idea, and there’s nothing wrong with one being considered “bizarre.”
“You’ve got to be able to believe it’s going to produce the outcome or results that you want it to have”
Phoebe feels that for some ideas, she needs external validation from others that it could work.
“That’s something inside of me that I need to work on”
James adds that it’s a fact that for your idea to become something more, there will come a moment in time where you will have to face your fear.
“Step out of that comfort zone and into the realm of uncertainty”
We often make excuses as to why the time isn’t right for an idea, but the time will never be “just right.”
James calls the moment that you’ll have to take action as the “ledge.” He adds that the beautiful part is the fear won’t be there once you take that step.
Trying asking yourself what is the one big action item that you’ve been avoiding.
“When we don’t take action on the ideas, the ideas stop coming”
One strategy is to start with the idea that gets you the most excited. Remember that as a business grows, it can’t stay in the innovation stage and it must mature to develop better systems.
Before you move on from an idea, identify what is the completion point.
“You might as well make sure that it can keeping working, running and moving efficiently without you before you move on”
Phoebe mentions that there might be little projects you can take on within your company without completely abandoning that idea.
In this episode, James and Phoebe are joined by special guest Jason Friedman, the founder and CEO of CXFormula. They discuss how to develop a customer-centric mindset, while touching on the topics of emotions, confidence and much more.
Jason started his career in theatre, as a lighting designer and technician for such groups as Rush and Fleetwood Mac, as well as touring with Broadway.
“I spent a lot of those years really understanding audience on a whole different level. Everything we did was to add value to the customers.”
He cites a study where 80% of CEOs believed that they were creating amazing experiences for their customers, where only 8% of the same customers surveyed agreed. He calls this divide the “Experience Gap,” and the result of organizations not having a customer-centric mindset is a common problem today.
Jason tells entrepreneurs to literally step into the shoes of their customers in order to see situations through their lens, and from their perspective.
“You have to understand what it’s like for that customer. What are they feeling?”
He believes that the customer isn’t always right, but there has to be an alignment between the business and customer, with clear expectations in place. When this occurs, businesses are able to really create value for the customer.
Most businesses create customer experiences by default, whereas Jason’s methods reverse engineer the process and design the desired experience.
In order to really understand what the customer wants, we need to understand what is going on in his or her world, as well as what they’re looking for when interacting with your brand. In one of his businesses, he had all of his employees take an improv acting class to help them listen better and react to customer frustrations in certain situations.
“The key to any customer-centric journey is beginning with the end in mind”
In order to improve our customers’ experiences, we need to meet the client’s expectations at all times using any process or system necessary.
Jason also says businesses need to create what he calls “moments of wow.” In these situations, a spontaneous sequence is used to surprise and delight them.
It is possible to create a custom, tailored experience for a larger group. Jason says you can do this without spending a lot of time or extra money.
“How do you make them feel like the hero and that you’re the guy that takes them on that journey?”
In the latest “Listener Question of the Week,” James and Phoebe answer an infamous question. If you had to start all over again, what would you do first?
James notes that when you’re just starting out and having a smaller business, you can make adjustments much quicker and easier than when you are larger. When you’re lean, you have the advantage of your time, along with possibilities that come with it.
You need to start first with your goals and intentions. Think about what you want for yourself 5 to 10 years in the future.
“Start to form the vision of the company and the lifestyle that you want”
It’s important to remember that you don’t need to do everything all at once, and you can take “baby steps” to get to where you’re going.
“I always look back on all these experiences I’ve had in my life that led me to this point”
Next, you need to know who your customer is and what problem he or she is facing. If you want to make more money, then solve bigger problems.
James adds that you have to describe the problem in the customer’s terms, then sell them your biggest asset: your time. This could be through coaching or consulting, or some other service.
Phoebe shares that once you learn how to do a service, you can offer your service for free to them. James says this will create a case study and experience that you can test and prove.
“If you’re not willing to do that, then you shouldn’t start a business”
If he were starting over, James would first reach out to online authorities and make them a video, asking to do the same for each of them. He would then market them and manage their YouTube channels. He would invest the money he made from this venture into a studio that local businesses could use, and start hosting workshops, offer online courses and boot camps. By doing all of these steps, without having the advantage of his previous name or brand, he feels he could generate $100,000 in revenue in only 6 to 8 months.
Phoebe sees many people not planning for the long-term and are skipping steps to try to get to 6-figures in their business as soon as possible.
James believes people replace passion with fear, and often get distracted when comparing themselves with others.
Phoebe wishes she had her mindset straight when she started her latest business.
“I wish I had that confidence to just go for everything”
James masked his fear with logic, and if he could go back in time, he would embrace that fear and realize that everything we do is going to come with that feeling of uncertainty.
He would raise his prices in order to work with more extraordinary people, and to solve bigger problems. He would also learn lessons sooner!
“Not believing in myself really held me back for a long time”
Do shortcuts to success really exist? In this episode, James and Phoebe give their thoughts on shortcuts, and on what’s really holding us back in our lives and businesses!
James believes that we all secretly want shortcuts, although the logical part of our brain has convinced us that they don’t exist. He says there are shortcuts to success, but not in the way you may be thinking they look like.
A lot of people will sabotage themselves and let fear control their decisions. We don’t spend enough time doing the 5% of things that account for 95% of the results in our businesses.
Are we just doing things to keep busy? He calls this the “Hustle Denial” mindset.
Successful people seem to have an extra “something”, such as a desire or feeling of being unstoppable, that they often don’t talk about.
There are big action items that are never going to be easy and will always feel scary, but by doing them, you do get the chance to do what you want, sooner.
There is a Zen saying that states, “Leap and the net will appear.”
“You’ve got to strengthen that muscle of feeling the fear, and doing it anyway”
People can literally outsmart themselves by using logic to determine why something won’t work.
“I can give you reasons that sound logical and make so much sense, but it’s all based on being reasonable and playing small”
Try writing down a list of the things you are procrastinating on and know that you need to do. Identify the results that you want and role-play with it. How would a successful business do this?
“Life is lived just outside that zone of uncertainty; that’s what’s fun.”
Many people often want to take the longer route to success, just to prove to the world the sacrifices they had to make to get there. They tend to make excuses (such as having no list, no testimonials, etc.), which is really just fear stopping the action that they need to do.
The shortest distance between two points is a straight line.
“That’s the irony; the shortcut is to go from where you are, to where you want to be.”
James believes that if there is something that you really want, it is a true possibility for it to happen, but you need to get out of your own way to have it become a reality.
“We all have the courage, it’s there. Maybe you just haven’t used it in awhile”
Phoebe notes that sharing your intentions with people that you know and trust is an important piece to holding yourself accountable.
You need to ask yourself what it looks like to be fearless and unstoppable. What got you here won’t get you there!
In this “Listener Question of the Week” episode, James and Phoebe share their thoughts on what you can do when your patience starts wearing thin, the difference between patience and persistence, the importance of milestones, and much more!
James says we’ve all felt our patience wearing thin, and in his early days in business, he was impatient and wondering why he wasn’t getting what he wanted fast enough.
“I was trying to win the baseball game without even stepping up to the plate”
He realized that the more time he spent “stepped up to the plate”, the more he increased his chances of getting the results he wanted.
James now comes from a place of patience, rather than persistence.
“True patience means you have a knowing that it’s going to work out”
You have to fall in love with where you are at right now. You can’t rush the “birthing process” of your business.
He stresses the importance of creating milestones in your business, so you can predict revenue, how long it will take to complete a project, and more.
Coming from a right-brained approach, it’s helpful to look for signs to see if you’re on the right track.
The left-brained approach is to look for proof of profit, and your product doesn’t need to be finished before you start selling it.
Phoebe has created logical and practical steps in her business to work towards generating $1 million in revenue.
“That enthusiasm propels me forward; when I’m not excited about what I’m doing right now, there’s no way that I can keep focused.”
James adds that impatience is leading to a fear that what you’re doing isn’t going to work, and we really need to get back to a place of knowing, and certainty that it will.
In this episode, James and Phoebe talk about the magical power of listening, and the clues it can uncover about the language you use!
Often you can’t see what’s happening around you, or have the right perspective on things. An outsider can see things more clearly, as he or she is detached from the situation.
We all have blind spots, which shows a lack of awareness and uncertainty as to why we haven’t gotten what we’ve wanted in life. Our language can help us identify these blind spots.
James says the answer is often in your language, but only if you’re willing to listen. If you want to get “unstuck”, it’s not about filling your head with more content.
“We know nothing but our lens, perception and experience of our life”
Because of an experience with a coach at a mastermind event, James realized he had been afraid to ask affiliates to promote him, just from the language he used.
“It’s forever altered the way I can look at my business now”
Every time Phoebe says the phrase, “I don’t know”, she has a friend call her out on it by stating, “You do know.”
4 action items you can do to bring the power of effective listening to your awareness:
1) Practice listening to others
Isolate the words the person is using and wait until he or she is finished speaking. If you’re on the phone with the person, you can write down what is being said, think about it and wait a few seconds before responding. This exercise will train you to listen to what you are saying as well.
2) Identify what you really want and write down all the reasons you haven’t done it
Look at the words you use, because the language will give you clues. That thing, or things, that’s keeping you from what you want will most likely be showing up in other areas of your life.
3) Start to notice your complaints
Your complaints will be a huge indicator of your beliefs and what’s holding you back.
4) Go to the people closest to you and see how they would describe you if you weren’t in the room
This can be a difficult exercise, but it will get you to understand how people see you and how important we make those perspectives. You’ll start to see how much of our own lives are controlled by the opinions and judgements of others.
In the latest edition of the “Listener Question of the Week”, James and Phoebe show you how to grow and scale, while stepping into that CEO role in your business.
The first thing you must ask yourself is why you would want to scale and grow.
Stepping into that CEO role means taking on some new responsibilities for who you are in your business.
James notes that when you’re a “do-it-all” entrepreneur, your business won’t see as much revenue, but due to the lower costs involved, you will see a much higher profit margin.
Having higher expenses really started putting pressure on his business, but it can be motivating when you don’t let fears and concerns get in the way of your profitable business.
Usually scaling a business comes down to having a desire for something bigger than yourself, and having a vision. When you bring on team members, this vision becomes essential.
Many entrepreneurs have trouble stepping into the CEO role due to fear of letting go and not having everything be “perfect” anymore. Not only is the vision crucial, but also it has to be measurable.
The CEO’s number one job becomes protecting the vision. James stresses that he has to determine “what” needs to be done, and leave the “how” to the team to figure out.
A helpful exercise to do on a daily basis is recording every single task as a $10, $100, $1,000 and $1,000 per hour activity. You’ll want to spend most of your time in the $10,000 per hour category, doing activities involving strategic planning, decision-making and deal making.
Investing in your business on a higher level can give you that one little nugget that will make all the difference in the success of your business.
People tend to focus on activities without knowing what the actions will produce, or without hitting a measurable metric.
Besides having a vision, a leader’s goal should be to become an effective communicator, along with making your team a priority.
Phoebe shares that when you put a positive spin on having others help you to scale your business, it’s going to allow you to have that bigger vision.
James adds that some of your best future team members are going to be your biggest fans, or past students of your courses.
In this episode, James and Phoebe provide listeners with 8 powerful questions that they can start asking themselves today to help improve the quality of their lives.
Everyone wants the answers quickly, instead of staying in the question and enjoying the unknown. Staying in the unknown will give you the opportunity and experience to come to the answers yourself.
A few great quotes about “questions” are:
“The quality of your life is determined by the quality of your questions” (unknown)
“Effective leaders ask questions, instead of giving orders” (Dale Carnegie)
“Questions that we ask ourselves can shape our perception of who we are, what we’re capable of and what we’re willing to do to achieve our dreams” (Tony Robbins)
James believes that asking the right questions will give you access to your path of seeking your own way, instead of always wondering why something isn’t working.
Asking “What’s wrong with me”, and similar questions, will produce a negative answer which will start to become our reality. From an energetic standpoint, questions carry their own vibrations, which is why you need to ask yourself more empowering ones.
James always asks himself first what he wants, or what is the essence of it, as desires will attract the answer.
Gary Keller’s “focusing question”, from his book, “The One Thing” (see
"LINKS") will help drive you to make the best decision by determining what is the one thing you need to do each year, quarter, month, week and day.
There is no incentive in our school system to ask better questions. However, often the “right” answer actually cuts off all other possibilities.
8 empowering questions that you can ask yourself every day
Before asking these questions, considering what you are committed to achieving will help frame the questions better.
1) What is the one thing that I can do today that would have the impact on what is important to me?
2) How can I improve, or contribute, today?
3) What would make tomorrow better than today?
4) What is the most effective way to achieve your desired result?
5) What is the lesson or takeaway? (particularly important in a breakdown)
6) What am I missing? (this will give visibility to your blind spots)
7) Who can I connect with?
8) Who do I need to be today?
You don’t have to pick all 8 of these to ask immediately. Start asking the one or two that you feel are the most important questions, daily.
The question is the first step that will allow the opportunity to get out of the problem!
In another episode featuring the “Listener Question of the Week”, James and Phoebe dive deeper on the topic of finding the time to build your business when you have outside commitments and variables to consider.
When James feels himself getting overwhelmed, he stops working. This can be seen as being counterintuitive to what most people do.
When time isn’t in your control, or you believe that you have a lack of it, you will feel a lack of power.
“When we’re holding on to something that continues to make us feel powerless, there’s an opportunity for us to feel powerful”
James believes strongly in the phrase, “As within, so without”; meaning the external world is really just a mirror reflecting our inner world (thoughts, feelings and emotions).
If you recognize that something keeps showing up in your life, you are provided the opportunity to address something internally.
The more you believe that you don’t have control over your time, the more it will become so.
It’s important to remember that you chose to make your commitments (such as getting married, having children, etc.), and the most powerful thing you can do is to simply chose them again, and not resist the experiences. Resisting the experiences that we consider external variables will cause them to become bigger issues.
“The way to get empowered, is to chose it”
When you’re in a moment when you feel like you’re resisting a situation, such as being stuck in traffic, try saying, “I choose to be stuck in traffic; I accept that I am stuck in traffic.” This exercise can powerfully put you into the present moment.
In your acceptance of the present moment, you will feel that you can get your power back, with a possibility to create a future where you get what you truly want, with resources you have.
In the final installment of “The Time Chronicles” series, James and Phoebe discuss how you can take leveraged action so you can make more impact in your business, with less effort.
Leverage can be defined as “to use something to its maximum advantage.” James says using leverage will allow you to put just one thing on your “to-do” list, and have it get you multiple results with no additional time or work required.
“Do it once; use it again”
He used a lot of hacks in college to make the experience easier for him. He gives an example of doing a business profile on Walmart for a business course, and reusing most of the content for papers in courses the following year.
“I just started realizing over time that most people don’t do things like that”
Three examples of how James uses leverage in his business:
1) “The Outsourcing Mini-Course”
James needed a video edited and hired a video editor overseas to complete the job, adding music and animation. In order to make it a leveraged activity, he recorded the entire process, including the Skype call with the editor.
The recordings became a course on its own, as well as becoming content within his membership community. He also started offering the mini-course as a bonus to any launch he and his team did, giving the original activity multiple uses and providing many benefits to him and his clients.
2) “The Launch Lab”
James was doing a promotion as an affiliate for Marie Forleo’s B-School, and decided to offer a live, 3-day workshop, as a bonus.
This generated extra revenue, as the bonus for someone else’s program, and resulted in him getting new coaching clients from the people that attended the event. He then recorded the event and turned it into an online course, “The Launch Lab.” The course then became another bonus that he has used, as well as becoming the framework for his newest program.
3) Video case studies
Video case studies of Inner Circle Mastermind members highlighted their success stories, and became content for other members of the group. These videos will remain in the vault for use by future members, and were used to create PDF content for James’ membership site, Reel Marketing Insider. By adding the videos to the membership site, the Inner Circle Mastermind is indirectly being promoted as it’s introducing more people to it, and the case studies give others something to aspire towards.
Four ways to have leveraged thinking:
1) Leveraged content – Podcasts, videos, screen captures and more can be reused or repackaged. As an example, James is turning a powerful excerpt from a previous podcast into a video, with animation, and pushing it out on Facebook and other platforms in order to promote the podcast. He and Phoebe also created a podcast equipment guide and provided it to members of the membership community who would be interested in started their own show.
2) Leveraged training – You can use process maps, standard operating procedures and instruction manuals to train new team members, both locally and virtually. It takes time upfront to do this, but saves you in the long run by making the onboarding process for new employees much easier.
3) Leveraged promotions – If a previous promotion already worked once, you don’t need to “reinvent the wheel” and create something that is brand new. James’ program “48 Hour Film School” used much of the same content for both launches, but generated about $600,000 in sales.
4) Leveraged assets – What are the things that you own or rent that could be used in multiple ways? James’ office is one example and is used for work by the team, as well as meetings with clients and as an event space. It also houses their film studio, and can be rented out and used by other entrepreneurs.
In this latest “Question of the Week” episode, James and Phoebe show you how you can find the sweet spot between doing what you love, doing what you’re good at, and doing what makes you money. How do you validate your idea? It’s all here!
Doing what you love
To James, doing something that you love, for money, is an affirmation that you’re doing something right. As Phoebe notes, you can have different loves at different times in your life though.
James got his start online selling a “How to Bartend” course. He loves sales and marketing, but actually doesn’t enjoy bartending, which he use to do.
“That was my way out; to become the teacher of it”
He says if you don’t have a passion for business or marketing itself, you’re going to struggle with everything in an online business.
People often don’t talk about the “downsides” to being an entrepreneur, like working non-traditional hours and not having income certainty.
The mind of an entrepreneur immediately goes to “what’s possible?” In a “traditional” job, the entrepreneurial-minded person would become bored and would not like having his or her revenue capped.
Phoebe believes that your business can do one of two things. It can be your passion, or it can fund your passion.
“I love having a passion fund a passion. That’s an ideal situation.”
Doing what you’re good at
There are a lot of things that you don’t know that you’re good at, because you’ve never done them before. By diving into entrepreneurship, James feels that you get to discover all these things that you may have not known you are good at.
For him, he was able to discover that he is an effective teacher, with the skills and ability to get a message across to people in a way that they understand.
Phoebe was an education major in college, but had no idea that she was good at selling and getting people onboard with her vision. Once she figured this out, she immediately changed her major to business and marketing.
James adds that if you’re good at sales, you’re going to make money.
Phoebe polled her friends in business and asked them what they thought were the five things she’s good at.
Starting out, James helped someone at a conference with uploading a video to YouTube. Her positive reaction and gratitude allowed him to learn what he is good at.
“For me, it was the opportunity to discover how much I take for granted what I know”
Doing what makes you money
A business exists to make money and to generate a profit. This happens when the business solves a problem. For this reason, you need to figure out where the problem is and if you’re good at solving it, someone will pay for the product or service.
The biggest problems to solve right now for people are related to time and money.
People will try to overcomplicate things, but it really just takes modifying what’s already working. While in college, James paid $800 for a two-week bartending course. This gave him the idea to make a cheaper, digital version.
“I don’t validate an idea and then try to make it profitable. I try to make the idea profitable, which inherently validates it.”
Phoebe did something similar with a course on Canva, building it as she went along. She says this was a stress-free way to launch a product and validate an idea.
In the third installment of “The Time Chronicles” series, James and Phoebe give 11 strategies that you can implement in your business in order to be more effective, and get your time back.
James believes that often, doing work creates more work, and people will try to combat busyness by doing more. The goal of this series isn’t to give you more time so that you can get more done.
“Let’s just focus on results. It should be results-oriented work.”
You need to define what results you are looking for, and achieve them with the least amount of effort or output possible.
11 strategies to help get your time back
1) Spend more time playing, planning and daydreaming
Abraham-Hicks has a quote that says, “Leverage your time by spending a little more time every day imagining and a lot less time every day doing; just imagine yourself into the success and watch what happens. Imagine a little more, and act a little less…”
Phoebe says you need to ask yourself, “How do I want to feel?” and James reminds people that leaders need to take more time to do what they enjoy, guilt-free, to recharge themselves and inspire creativity.
2) Get really clear on your “one thing” and do that first
In Gary Keller’s book, “The ONE Thing” (see “INTERVIEW LINKS”) he asks, “What’s the one thing you can do to make everything else easier or unnecessary? Do that thing first in your day.
Trying this strategy for even just one week, and you’ll see positive results. Practicing doing this will help you develop your priorities, until you’re really clear on what you want.
3) Get your team clear on their “one thing.”
It’s important to get everyone approaching business from the same vantage point!
4) Drop everything that isn’t important
James notes that saying “No” to things is really one of the secrets to getting more time.
5) Let go by outsourcing and delegating
A previous episode of the podcast focused on how to (and not to) outsource (see “INTERVIEW LINKS”). For an entrepreneur, it’s important to remember that almost everything in your business can be done by someone else, and there’s no need for the business owner to be doing task that could be outsourced for $10/hour (or less).
6) Remember “Parkinson’s Law”
Parkinson’s Law states that work expands to fill the time available for its completion.
Phoebe allows herself time off to do the things that she enjoys, and that aren’t business-related. She even blocks off this time in her calendar to do this each week.
7) Master communication
James shares a quote he heard to summarize communication, or lack of, between leaders and their teams:
“When a flower doesn’t bloom, you don’t blame the flower, you blame the environment in which it grows”
The environment plays a vital role in the behavior and performance of your team, and as the business owner, you alone are responsible for creating the environment.
Using a customized version of the “Scrum Method” by Jeff Sutherland (see “INTERVIEW LINKS”), James has created an environment whereby communication is paramount.
8) Create better systems
The last episode of the podcast discussed systems, and James has implemented project management software, password protection/sharing tools and file sharing programs to make day-to-day operations as efficient as possible for all team members (see “INTERVIEW LINKS”).
9) Set clear deadlines
To realize what you are working towards, you need to ask “Who, What, Where and When” in relation to the project.
Phoebe adds that so many deadlines get missed because no one is taking responsibility for certain tasks getting done.
10) Prioritize and create a “minimum viable project”
To do this, you need to look at every single thing on your to-do list and ask yourself if you really need to do it. You then can get clear on the things that are the very minimum needed to get the results that you’re after.
In a recent promotion, James’ team directed potential customers direct to a sales cart, without setting up a sales page, and achieved strong results.
11) Use leverage
Leverage is about doing one thing, and figuring out how that one thing can be used in multiple ways. For example, you could record a podcast and then use it in a future blog post, or as a bonus for a course.
“There’s all these different ways that you can leverage one piece of content”
In the near future, there will be an episode dedicated specifically to the topic of leverage!
In this latest “Question of the Week” episode, James and Phoebe address the topic of systems in your business. Want to learn how to manage your time and your team? If so, this is an episode you’re not going to want to miss!
If your tendency is to improvise in your business, no amount of systems will really help, as there is a bigger problem. Phoebe notes that you can improvise a little within the system though, and the system is just giving you the direction.
James adds that running a business takes some discipline, and the larger your team gets, the more that discipline becomes a necessity.
In Gary Keller’s “The One Thing” (see “INTERVIEW LINKS”), he advises that you start asking the little questions that put structure in your day. James likes to identify one to three things for the upcoming week that he needs to accomplish in order to get him and the team closer to the results that they’re looking for.
People can’t read your mind, which can set your employees up for failure.
“It’s a game of how we become more efficient and how we become a more well-oiled team”
James’ team uses dapulse (see “INTERVIEW LINKS”), a tool for managing projects. Within this tool, there is a color-coded weekly task board where the tasks are identified, assigned with a due date and given a status. Using this, by the end of day Sunday, he is clear on what the upcoming workweek is suppose to look like to advance the business.
They have a team meeting every second week, which is important since James can explain why he’s making the decisions he’s making.
“What’s the vision, where are we headed and what are we up to?”
The team exchanges emails every Friday, in which each member tells the others about his or her biggest wins, high and low points, and more, along with a random question to help with team building.
There is a distinct difference between running the day-to-day operations of a business versus creating something new, like a launch or promotion. When creating something new, the team uses Jeff Sutherland’s “Scrum Method” (see “INTERVIEW LINKS”).
James has the team run in “sprints” and focus 100% on a project, with a specific start and end date. During this time, they get on a call at the same time every day to have a meeting, and each team member answers what they did yesterday, what’s getting in their way and what they are doing that day. Knowing what is getting in the way for each person is the most important question, as it will give an indication of how communication and efficiency can be improved.
James always looks to see if a process can be automated, as the more you can remove the human element, the less likely there will be errors. For example, they use SamCart, which links to InfusionSoft and automatically applies a tag if a payment is rejected. With this tag, Infusionsoft then automatically removes the customer from the members’ area, until payment is received. Automatic emails from both programs also save the team time and energy in the process.
Using a plugin that integrates with Infusionsoft, SendOutCards is another tool that provides automation. When a sale is made, the customer can automatically be sent a “thank you” card. Phoebe believes that extra touches like this are often missing, especially in online business (see “INTERVIEW LINKS”).
There are a number of screen capture tutorials that can take the guesswork, and skill required, out of the equation of training new employees (see “INTERVIEW LINKS”).
In the second part of “The Time Chronicles”, James and Phoebe discuss the limiting beliefs that are eating away at your time and give you practical advice while showing how you can stop time!
James says we have more power and control over time than we might think. He talks about an experience he had in which he was able to catch a flight he was going to be late for, and the circumstances that led to this happening.
When we approach issues such as being late using The Law of Attraction, you will get what you expect.
Gay Hendricks says when we switch from “Newtonian Time” to “Einstein Time” (see “INTERVIEW LINKS”), you can realize the power and ability to create what you need to and stop becoming a victim to time.
James notes that to do this, you need to consider that you are the actual source of time.
“Realize we are the source of all those stories (about time). We’re the ones creating that relationship with time.”
When you resist a moment, such as being stuck in traffic, it actually will seem to go much slower.
“The best way to accept it is to acknowledge that you choose that moment in time. Really get present to where you’re at.”
We can affect our experience on time, based on our ability to accept or resist our current situation, and time doesn’t have to be a barrier we face.
Limiting beliefs that are eating away at your time
1) More time equals more money
Working more to make more money can be a very dangerous concept for an entrepreneur or business owner, as there are only so many hours in a day. When this is someone’s way of thinking, his or her default action becomes to work longer.
“If you want to make more money, it’s not about time. It’s about solving bigger problems and reaching more people.”
2) You have to be doing it all
A lot of people online have a guilty need to be on every social media platform, all day long. They have a fear that they will be missing out if they’re not somewhere, and their business will die.
“When you’re trying to do it all, you’re probably not doing any of them very well”
James focused on YouTube first, which he spent years mastering, and he used other platforms to promote his channel.
3) I can’t afford to outsource/No one can do it all well as I can/It’s quicker if I just do it myself
Phoebe reminds people that you can’t afford not to outsource, and if you give others the opportunity to do the work they might actually do it better than you would have.
James adds that in a true business, everything is able to be replicated using systems, and can be done by others.
It may take a bit of time to train someone else in the beginning, but by looking long-term you’ll realize that you’re building something bigger, and not just focusing on the assignment in front of you.
4) It has to be perfect the first time
Trying to be a perfectionist will really eat at your time and you’ll delay launching your course, program etc. James adds that the actual feedback and experiences your customers and users will have will allow you make improvements.
“Get really good at prioritizing and not trying to be perfect”
5) My email is my “to-do” list
This way of thinking causes you to be reactive in your business as it lets your email dictate your day. Phoebe uses Boomerang to help her prioritize her emails (see “INTERVIEW LINKS”).
James says that you can’t develop good habits if you still have a poor relationship with time. We can’t do everything, and we’ve got to choose to do the things that we really want to do. It’s a continual practice, and in the next episode, you’ll learn how to get your time back with specific strategies, tactics and practices.
In this “Question of the Week” episode, James and Phoebe explain how you will know when your idea, project or business has wings to fly, or it’s time to call it quits.
James reminds people that you don’t “have” to do anything, and the beauty of the Universe is that it’s there to help and guide you. The Universe is never going to tell you to stop chasing what you desire.
“When you have a desire that comes from within, I believe it is a possible reality in your future”
The key is not to approach it from a place of uncertainty or worry. Step back and get really clear on what you want.
Many people will say that they don’t know what they want. The easiest way to determine this is to ask, “What is the essence of what I want?”
The Universe will give you the most direct path to getting what you want, and it’s actually you doing the stopping.
“What it takes from you is an absolute feeling, knowing, being and resonating of trust; of knowing and expecting beyond believing.”
It’s important not to wait until everything is perfect. If you’re denying yourself that feeling and experience now, you’re also denying that thing you believe is going to be given to you.
People tend to get too attached to how something is supposed to show up. Phoebe had a breakdown around a move to San Diego, when it didn’t turn out the way she thought that it would. When she decided to move to San Francisco, she immediately knew that was where she was really supposed to be.
You need to ask yourself if you truly feel that you’re worthy of receiving what you desire.
“The Universe is saying if you ask, it is given”
James notes that we’re taught all of our lives to be employees and to “fall in line” while following directions from others. He says that we need to unlearn 90% of what we were taught in the public education system.
In 2007, he realized he could create an online business and launched his first course. He didn’t know what his desire was, but he did know he wanted to run his own business while building something from his computer.
For some time, his revenue from the course was stuck at a certain level and he then started to created videos for other people. This “leapfrogging” then led him to teaching how to use video online.
“Whatever you’re doing right now could just be one step that leads to the next thing”
If you don’t feel worthy enough, you need to replace that feeling with a more empowering belief.
“If you have a beating heart, if you have a pulse, you are worthy”
When you see someone that has achieved success, thank that person as he or she helps show you what’s possible.
Once you know what you want and have absolute trust that you can get what you desire, the goal is to just step into it fully.
“You will not know until you do it and if you’re going to do it, you might as well go all in”
Phoebe concludes by reminding others that once you make a decision, you need to get really excited about it!
In the first episode of a brand new series called “The Time Chronicles”, James and Phoebe take a look at time at your relationship with time to show you how to be more productive and effective at work.
James shares that our relationship with time is the biggest thing that’s affecting us as business owners and entrepreneurs.
On Amazon.com, there is even a “time management” category with 4,068 titles dedicated to this subject.
A recent study shows that the average person gets an interruption every 8 minutes, or about 50 to 60 in one day. The average interruption can take up to 5 minutes, which totals four hours, or 50% of the average workday. Most of these interruptions are typically labelled as “little to no value.”
“Until we address the actual problem, we’re just left with a lot of really cool tips and tricks, but never get to the source of it”
James says that it’s possible for us to change our relationship with time, and he believes that we’re all meant to live a happy and extraordinary life.
“You are worth of that, you are deserving of that, and you can have that”
It’s not time, or lack of it, that’s keeping us from getting the things that you want. It’s your relationship, or story with time, that’s doing this.
“Whatever is going on outside could be an indicator for whatever is going on inside”
The stories we have around time show a lack of power, personal responsibility and ownership.
“I believe what this comes down to is a lack of self-worth and value”
It’s important to note that when time and energy is used up, you don’t get it back. Money can be spent, but made back again. However, most people link time to money.
Phoebe adds that many entrepreneurs starting out in business think that the only two things they have control over are their time and money.
James thinks this is ingrained in our thinking at a very early age. There’s a pull for entrepreneurs to add more time, to justify the money they receive.
Usually when you feel frustrated, overwhelmed, rushed or anxious, your relationship with time isn’t serving you you’re thinking with a scarcity mindset, or not having enough time. This is because we tend to experience time as absolute and linear.
However, time is relative and James feels that there is a way to experience time differently.
“Is time this thing you have no control over, or is it just a big excuse that keeps you from actually reaching your goals?”
If you feel a sense of guilt when receiving money, one of two things is happening: you’re feeling that you’re not worth the money, or you’re perceiving a lack of abundance on the part of the other person that’s giving you the money.
Many people feel like the have to take on more clients, work harder, or put in more time in order to make more money. The key is to separate time and money.
“If we can start to separate these, then we may be able to take back and have a little more power with our relationship with time”
If you’re burnt out and exhausted, it’s more difficult to provide value to others.
If you want to make more money, you need to either solve bigger problems or reach more people, or both. The answer doesn’t involve spending more time. James notes that with the Internet, you can do both of these things with time being irrelevant.
Craig Ballantyne’s 5% rule says, “5% of your activities are the ones that yield 95% of your revenue and results”, and James reminds others:
“Your passion is fuelled with profit”
In the next instalments of “The Time Chronicles”, we explore:
Submit Your Question!
In this “Question of the Week” episode, James and Phoebe discuss how you can determine if people are trustworthy in today’s information age where everyone is the “guru.”
First of all, you need to always trust yourself and your intuition, which was explained in a previous episode of the podcast (see “INTERVIEW LINKS”).
Entrepreneurs that are growing and looking to become high-performers have to be coachable and open, as a lot are trapped and don’t see their “blind spots.” In order to get beyond them and have a breakthrough, a lot of trust is required when seeking help.
“You need to be willing to do what you’ve never done before”
Sometimes, who you trust is just a matter of trial and error. Phoebe always asks, “Whose shoes do I want to be in?” When she first started working with James, she saw where he was at in his business and trusted him that she could have that breakthrough she was looking for.
James advises that you look at how long a person has been in the marketplace.
“Time is the ultimate indicator”
A quick Google search and more research will help you find the answers you are looking for on the credibility of a person.
James has followed the teachings of Abraham-Hicks, who has a 30-year track record (see “INTERVIEW LINKS”).
“I listened, I looked; finally after my own investigation, I accepted it. It worked and I became a scientist to it.”
He doesn’t take it lightly that people trust him.
“I really do acknowledge everybody for doing that. For taking action on it, I thank you guys”
Despite your best efforts, there’s no guarantee as to who you can trust, as there will always be “scam artists.”
“The beautiful thing is there is a lesson in everything, even if someone does mislead you”
On the question of who do you share details of your business with, he advises not to share the method, but to share the results.
“There is power in sharing”
You should share what you’re up to and what you’re excited about, as well as your goals. If the people you share with come back with doubts or criticisms, this is an indicator that you had doubt yourself.
“You actually activated the doubt that they are sharing back to you, because we’re just mirrors.”
Masterminds are the secret weapon that people know about, but often don't take advantage of. In this episode, James and Phoebe share their experiences with the current high-level mastermind group that they are running. Learn the reasons behind why masterminds work, the benefits you can get from joining one, and how you can go about forming your own (or joining the ideal one for you).
James joined his first mastermind in 2008, paying $18,000 a year to take part, even though he really couldn’t afford it. This is where het met Lewis Howes, and they started a business together, putting James “on the map” for YouTube and video marketing.
“That all came from a relationship in a mastermind group”
Since then, with the exception of one year, he’s been in a mastermind. He felt and noticed a significant difference in his business for that time he wasn’t in a mastermind. He strongly considers a mastermind a requirement in business, not just an option.
The term “mastermind” was coined by Napoleon Hill, who stated:
“The mastermind principle consists of an alliance of two or more minds working in perfect harmony for the attainment of a common, definite objective. No two minds ever come together without a third invisible force, which may be likened to a third mind. When a group of individual minds are co-ordinated and function in harmony, the increased energy created through that alliance becomes available to every individual in that group.”
James explains that the moment you combine two or more people together, you have something infinitely more powerful that in those people were to do it alone, on their own.
Why do masterminds work?
1) They raise the vibration
When you’re in a room of people that have the same intention, the energy of the room takes on its own vibration.
“If it’s the right group of people, I mean it could literally re-ignite your life”
If you’re creating your own mastermind group, determine what vibration you want, and what your group stands for.
2) They make you aware of blind spots
A mastermind mind group can look objectively at what you’re dealing with, and identify those things you might not be able to see.
“If you feel like you’re getting in your own way, that’s an indicator that you have blind spots”
Phoebe shares that there are some things that she can tell her mastermind that she couldn’t tell peers in her industry that aren’t part of the group.
James adds that since online entrepreneurs with personal brands often face issues such as refunds, complaints and personal attacks, the support received from a mastermind is important.
3) They give you accountability
In the mastermind they run, members are required to set goals that they want to achieve before the next quarter, when they all meet again in-person. To Phoebe, not only does this mean you’re stepping up your own game, but you don’t want to be the only person in the room who doesn’t deliver what he or she were supposed to.
4) They provide new ideas, contents and strategies
Using the new ideas gained from masterminds can be looked at as “fine tuning” your business, and can help you avoid potential pitfalls. You can infuse the strategies into what’s already working for you and your business.
Phoebe was intimidated when looking for a mastermind group to join a few years ago. She asked someone in her Facebook group, who happened to be in a mastermind with an opening.
James notes that it’s been said that, “a mastermind finds you.”
If you don’t join a paid one, you can start you own.
7 tips to forming a true, successful mastermind:
1) Qualify your mastermind members
This tip accounts for up to 90% of the success of your group, as the group is only as strong as the weakest member.
There are certain qualities that you should look for:
To vet members for their group, James sent an email out to his list and was specific about what they were looking for. An overwhelming amount of applications were received, and each person had to complete and in-depth survey. He and Phoebe narrowed it down and got on the phone with people to go deeper. They looked at how each individual, and group as a whole, would mix and interact together.
2) Identify a common thread that ties the group together
For James and Phoebe’s mastermind, every member is an online course creator, online influence, author or online coach. Some other groups are based off of gender, occupation, etc.
3) Make sure there is a clear intention and benefit for the group
For them, it’s that each member is committed to having a breakthrough year in his or her member, and the mastermind group is the catalyst for this.
4) Have a clear structure
Their group meets in person four times a year, once each quarter. During these meetings, members do a five-minute presentation asking their “big question” to the group. With this exercise, the result they want is identified, as well as where they are currently. The other members give 25 minutes of feedback. In each meeting, two members also do a presentation on a specific topic such as leveraging Facebook groups in business, finding your ideal client avatar, and more.
5) Lay out the deliverables of what they’ll get
In addition to the benefits mentioned, in James and Phoebe’s group the members also get access to an online members’ portal, and a “members’ rolodex”, where everyone can share resources like service providers and freelancers.
6) Be consistent
Masterminds only work when they are consistent, and the creators are held responsible for maintaining the consistency of the group and setting the town. At the end of each meeting, confirm when the next one will be and get a verbal commitment from each member to be there.
However, be careful with the frequency, as weekly meetings may be too often. For this reason, James and Phoebe keep to one in-person meeting per quarter.
7) Foster a sense of community
James and Phoebe incorporate a fun activity into each event, such as hosting a bonfire on the beach. It should be something outside of the work setting, where the members can get to know each other and be themselves.
They have a small Facebook group for the members, which further builds the sense of community. In addition, several members have co-ordinate calls with each other outside of the actual group calls and meetings.
At the second mastermind in-person event of the year, both James and Phoebe noticed a massive difference in the members, with them having a big shift in energy and mentality.
The group members each came into their own power, with much more power and conviction. However, the new theme seemed to be that they didn’t have the time to learn any more content.
James felt they need to now be in creation, and launch mode and told them:
“Everything that you need, in your business and in your life, is available within these four wall”
The true value of their mastermind is that they are able to get the support from the entire group, and not just him or Phoebe. He says that it’s their role to set the tone, facilitate the experience and hold that space for the breakthroughs to occur.