The Mind Your Business Podcast

All entrepreneurs want to know the secret to success. James Wedmore, a seven-figure online entrepreneur, believes success is created by mindset over strategy, magic over metrics, and attitude over action. In this podcast, James and co-host Phoebe Mroczek untangle the common misconception that hustle and hard work are all it takes to be successful.
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Apr 19, 2016

Karen Carter is a professional Feng Shui consultant and healthy lifestyle designer, educator and best-selling author of "Move Your Stuff, Change Your Life" and "Make a Shift, Change Your Life." She coaches, trains and empowers people to use a variety of techniques to improve and enrich all areas of their lives. In this episode, we find out if moving things on your desk, in your home and in your office can really change your life! 

Karen shares that Feng Shui is a method of mindfully arranging your space so that it supports you.

She says that she was originally a skeptic, but needed to learn Feng Shui to get a project as a landscape architect.

Quantum physics plays a part in it, as everything is energy. Karen adds that Feng Shui deals with all the things you might never think of that could be detrimental to you, as well as minor things.

“Little, tiny and subtle things can make a big difference”

She started applying Feng Shui to her house, and soon after a major publisher contacted her to write a book that she hadn’t even pitched.

She feels that you should start by looking at changes that can be made in your home, as you spend a lot of time there. Karen focuses on her bed, as it’s a health generating area of the home.

With Feng Shui, it’s about setting your intention, your goals and what you want to do.

“I’m not really that interested in fixing a house as much as I am changing the outcome of somebody’s life”

If you have a business, you need to look at the biggest challenges you are facing, and get very specific with tracking. For example, it could be revenue generation, before and after Feng Shui is implemented.

A few suggestions she has for business owners is to make the front door inviting, easy to see and ensure it opens freely. A fresh and clean welcome mat will provide “inviting energy.”

Karen says that her rule is that whatever is closest to you will have the most impact, and she advises that you clear out the things that don’t support you anymore.

“If you are to truly propel yourself forward, cut the ties of the past that doesn’t serve you”

She believes that a lot of interior designers resist learning about Feng Shui as they feel it will be limiting to them.

Displaying your credentials (certificates, diplomas, etc.), getting a permanent work space as well as putting a plant in the prosperity area of your desk are just some suggestions she has.

Karen shares that you can always learn more to master Feng Shui.

“You have to know the basic rules, then apply”

When launching a product, trust in the universe and have something to anchor you against the anxiety, stress and energy (see Karen’s YouTube video in “INTERVIEW LINKS”).

She believes in “planning the party”, or celebrating something that hasn’t happened yet.

Karen concludes by reminding people to be mindful of where you want to go, and who you are. 

“Look around; see what you’re surrounding yourself with”

Submit Your Question!


Karen’s Website

Karen’s YouTube Videos

"Move Your Stuff with Karen" Membership Program

"Move Your Stuff, Change Your Life" book  

"Make A Shift, Change Your Life" book




Apr 12, 2016

 Kate Northrup is the best selling author of “Money, a Love Story: Untangle Your Financial Woes and Create the Life You Really Want.” She’s grown a team of 3,000 wellness entrepreneurs in the network marketing industry and her work has been featured on The Today Show, Yahoo Finance, Huffington Post and in many other amazing publications. She is committed to empowering as many people as possible to have the ultimate luxury in life. In this episode, she shares all about creating that “margin for magic” in your business!

Kate grew up with spirituality and The Law of Attraction being a big part of her life, thanks in most part to her mother.

“It’s like people who grew up with sports. I grew up with believing in energy.” 

Her husband, Mike, had a conventional upbringing, but has embraced the philosophies as well, starting with meditation. Not only does it have a positive effect on their personal life, but Kate says it also does the same for their business.

Certain aspects, such as gratitude for the present moment and anticipation for the next, are automatic for her. However, she feels there are things in her life that she still needs to work on.

“In order to be walking a different direction than everybody else, you have to keep reminding yourself" 

To Kate, gratitude is a physical experience, and she has to feel it in her body to know there’s been a shift.

She doesn’t like to orchestrate the “how” when she has a particular goal in mind. She says that when she has an ambitious goal with her husband, they leave a certain “margin for magic” to happen.

“I don’t know what’s going to happen, but I’m excited to see what it is that’s going to bring us there”

One example of such magic is her being a top affiliate on a number of other peoples’ launches when first starting out, despite having a relatively small email list.

She and Mike doe a number of things when preparing for a product launch:

1) Diving Love Healing Meditation – this practice will release what’s blocking you from getting what you desire in terms of health, abundance, etc. For more information, see “INTERVIEW LINKS.”

2) Take action – Kate recommends doing yoga, going surfing or something you enjoy to give your mind a break. This can open your channels for other possibilities, as sometimes your brain just needs a break to come up with a creative solution.

3) Visualization – Just before, or when their cart opens for a launch, Kate and Mike will light candles and focus on the value that they’re bringing to others. She says the reason she does what she does is because she has so much fun helping people.

4) Repeat a Mantra – For one launch with a price point of $197, Mike repeated the “197” with each step he took during his walk to and from work, to help attract the desired results.

5) Getting Physical – Kate says sex is a powerful energy, and having it with the intention of spreading that energy into the cosmos will assist with a product launch. Doing things that are physical, including sex and dancing, will help get you in touch with your body. She says this is important, as often the mind can be limiting and the best solutions can often be found by feeling.

6) Be Aware of Astrology – Planning the launch around the appropriate time in terms of astrology can be helpful. Certain times are known for having issues, such as with technology and communication.

Kate reminds us that tools such as Feng Shui, meditation, visualization and vision boards are simply accessories to keep our vibrations where we want them to be.

She is excited to share the wisdom she has learned with her own daughter. She wants her to know that she is a powerful source with the ability to create many things. Hard work, hustle and suffering are not necessarily prerequisites for success. 


Kate’s website

Kate’s book

Feng Shui For Financial Freedom     

Information on Divine Love Healing Meditation

Apr 5, 2016

In this bonus episode of the podcast, James and Phoebe answer a listener’s question and share how they each made their first dollar on the Internet.

Phoebe began two years ago when someone asked for help with promoting her MLM business. This led to her reaching out to James (who hired her on the spot!) and her releasing her own courses in Canva and Facebook ads.

James tells his story, leading up to April 18th, 2008. This was the day he made his first sale with his online bartending program. He recommends you do what you love, what you’re good at, and what will make you money.

“With entrepreneurship, every project and opportunity is a step in the journey to get you to that next place” 

Submit Your Question!

Mar 29, 2016

Ever have fears around doing something? Everyone has, and in this episode, James and Phoebe share theirs. They explain how they overcame them, as well as providing listeners a simple exercise on how you can face your own fears, so you can grow into the biggest version of yourself!

This podcast launched in January of this year, and in the first week alone, about 13,000 downloaded the show. Despite the results, both James and Phoebe had big fears around launching the podcast.

James says it was easy to record the episodes, but it was hard to promote it. He says the most uncomfortable point came when he sent the first email to his mailing list to let subscribers know that it had launched. Phoebe had fears around how she would sound behind the microphone.

In addition to the podcast, Phoebe recently moved back to the United States and got a new place in San Francisco. She didn’t know anyone in the city, as well as the housing costs being amongst the highest in the country. 

For years, James has wanted to host a mastermind group for high-level, highly paid extraordinary entrepreneurs. On a tight time schedule, he finally overcame his fear and recently launched it. He considers it “the lightest, easiest, most fun and incredible experience”, despite the initial fears he faced around it.

The purpose of fear is to protect you, but if you’re an entrepreneur, fear is inevitable. When we place fear on the action we are looking at taking, your ego will do whatever it takes to keep you inside a “safe box”. Entrepreneurship is about thinking and living outside of that box.

“Fear is an indicator that we’re growing, and doing bigger stuff than ever before”

Here is an exercise that you can do to start overcoming your fears. First, write down a list of 10 things that scare you (particularly focusing on the top three). Examples could be public speaking, reaching out to an influencer in your industry, getting on a podcast or creating your first course. After identifying your fears, acknowledge that they exist, accept them and even thank them. These two steps alone will have you on your way to become the bigger version of yourself. 

We’d love to hear from you – write your list below in the comments section!

Submit Your Question!


The Mind Your Business Podcast on iTunes

Mar 22, 2016

Denise Duffield-Thomas is the money mindset mentor for online female entrepreneurs, and the author of two best-selling books: “Lucky Bitch” and “Get Rich, Lucky Bitch.” In this episode, she shares her thoughts on manifesting money, the craziest thing she has ever manifested in her business and her 5 steps to manifesting more money in your life!

Denise shares that you don’t have to be a woman to benefit from her content, but she did write her books with women in mind as she felt women mostly needed to hear what she had to say.

She believes that some people think that more money will fix the blocks that exist in their mind, but this isn’t the case.

“What I’ve found is that most of us have one or two money blocks that are constant”

For Denise, her major money block was the idea that you have to work hard for your money. For this reason, she had four jobs at once when she was in university.

This thought has hit her at every stage of her business, and it even comes up now from time-to-time.

“It’s quicker to get out of this when you have the tools”

James told her years ago that you can’t reach 6-figures in your business without outsourcing.

“Hard-earned money is harder to let go of”

Denise says that the money block itself is usually a symptom of something else which has typically been ingrained in the mind for a long time.

“Like anything, it comes down to our stories”

Not only are our money blocks a result of what happened to us, but also it’s also what we have made it all mean.

“You can’t change the past, but only what you’ve created and the beliefs around it”

Denise shares that if you can unravel your money story, it’s a powerful lesson and it really does free you to choose something else. She says a valuable exercise you can do is to make a list of everything you remember believing about money. Look for patterns and common denominators, and the more often you do this, the shorter the list will get.

She believes strongly that money blocks will affect your use of The Law of Attraction, as you need a strong “foundation” of thoughts.

De-cluttering everything (physically, emotionally, spiritually and energetically) will help you manifest more money. Find the “path of least resistance” and start there, as the action of de-cluttering will create momentum.

“The Life-Changing Magic of Tidying Up” by Marie Kondo is a great resource that can help you de-clutter (see “INTERVIEW LINKS”).

By changing your language and thinking of manifesting as more of “training for your brain”, it will be more effective.

“Find a way that resonates with you. You’ve got to do something, otherwise you’re just going to stay the same.”

In her first book, she tells the story of how she manifested a 6-month all-expense-paid trip around the world. To do this, she used the power of intention to win a trip as part of a promotion for a honeymoon company. To do so, she and her husband beat 10 other couples.

“There was never a doubt in my mind that we were going to win it”

She says that part of de-cluttering is just to be ready for the outcome, and to detach from it. A big part of this is being really clear and honest about what you want, and to not care exactly how you get there.

When you de-clutter, things will come to light and help you determine what you want. Denise says that some people are afraid to ask for what they want.

“Talk about your dreams. Talk them into reality.”

Denise explains that a lot of the stuff people struggle with in terms of money comes from a feeling of not being enough, which leads to thoughts of not deserving a great business or life.

Her best advice for dealing with people who judge us for stepping into the next level of abundance is to just work on yourself, and not worrying about scenarios that often aren’t even true. When we step into our power, it can often make others feel unsettled, but you can’t get business advice from what she calls, “inappropriate sources.”

“It’s OK not to share everything that happens in your life and business”

Denise’s 5 Steps To Manifesting More Money (see “INTERVIEW LINKS for her downloadable “cheat sheet”)

1. De-clutter – see above!

2. Get clear on what you want – State your goals, and make a stand for what you want.

3. Immerse yourself in the “world of possibility” - To do this, you can test drive a car you want or start looking at your dream home.

4. Take inspired action – This can be as simple as just getting a client, or sending out a group of emails.

5. Receive - Learn how to be detached, which will allow you to say “Yes” to the Universe.

Denise adds that there’s always something more you can do right now to get closer to your goals. She often reviews her own cheat sheet and goes back through the 5 steps listed here.

She admits that she’s been scared herself when moving into a more expensive home and considering new business opportunities.

“Business is scary. The things that scare you today won’t scare you tomorrow, but there’s always going to be something new to be scared of.”

For James and Phoebe, starting this podcast instilled fear in both of them.

Denise’s mantra is “It’s my time and I’m ready for the next step.”

Procrastination is normal, and she waited three whole years to release her manifestation course that she created in 2012.

Denise’s money-tracking app, and accompanying article, is a useful tool that can help you and your money blocks (see “INTERVIEW LINKS”).

If she could go back in time to any point of her life to give advice, it would be when she was 28 years old. At that time, she was at a job she didn’t enjoy and thinking that she would have been further along financially.

“I’d tell myself that I need to work on some inner stuff”

Denise concludes with this insight:

“I have this inner belief that today is my lucky day. Today can be your lucky day and you make your own luck.

Submit Your Question!


Denise’s website

Denise’s 5 Steps Downloadable Cheat Sheet

Denise’s Money Tracking Apps & Article    

Become a Lucky Bitch Affiliate

“The Life-Changing Magic of Tidying Up” by Marie Kondo


Mar 15, 2016

Do you have a morning routine? Having one can be important, and can set the tone for your day. In this episode, James and Phoebe share how they each start their days, as well as giving listeners a “buffet” of choices for what to include, and not include, when developing a morning routine.

James changes his routine often, but they all tend to follow a similar theme.

“I do create that space that allows me the opportunity to start any day right. Your morning routine is about putting you first.”

It’s important to be consistent, and intentional, when starting a routine. Ask yourself what feels good to you. For James, it’s feeling joy and peace, while being powerful productive and grateful. 

James routine usually includes driving his golf cart around his private community early in the morning while listening to audiotapes, or going for a walk on the beach. He usually goes for breakfast by himself and reads a book with a tea or coffee. As well, James meditates twice each day 

“Meditation for me is a mainstay; it’s a staple and it’s essential.”

Phoebe sets her phone to 14 minutes as soon as she wakes up, so she can close her eyes and visualize. She pictures the projects she’s working on, outcomes she’s looking for, and in depth details of what she wants in her life.

You can be so much more receptive to suggestion when you wake up for a dream state.

Seeing the sunrise in the morning is something Phoebe looks forward to, and she’s done the practice of writing “love letters” to herself. This can help you can in touch with who you are and to appreciate yourself. 

What are things that shouldn’t be in your morning routine?

  1. Facebook, Email and Text Messages - These are things that you don’t have control of, and they can trigger stress to start your day.
  1. The News – If you find yourself getting upset by the things that you read, it’s  time to re-evaluate whether it’s the best thing to include in your morning routine.
  1. Early Morning Meetings/Calls – These tasks should come after your complete your morning routine.

What are some things that you can put in to your morning routine?

  1. Walk - This can be alone, or with others.
  1. Meditate – Set meditation “goals”, even if you start with just 5 minutes a day.
  1. Read – Material you read can be autobiographical, personal development or business/marketing content 
  1.  Exercise – This can include yoga, a workout or simple stretching.
  1.  Journal – You can write about how you feel, or go on a “Gratitude Rampage” for what you’re thankful for.
  1. Visualize, Discuss Your Goals, or Do Breathing Exercises
  1. Shower – Be mindful and start your day fresh!
  1. Make Your Bed, Fix Your Preferred Drink & Eat a Healthy Breakfast – these activities can be cornerstones of routine and help start the day off right.           

It’s recommended immediately after you finish your morning routine, you do the important, but not crucial, item on your “to-do list.” This will remove the urgent items in the future, so you’re not as reactive.

Ultimately, it’s not what exactly what you have in your morning routine, but that you have set your day off in the right direction based on how you feel!

Submit Your Question!


“The Abundance Book” by John Randolph Price

Mar 8, 2016

We hear a lot about motivation, but did you know that there’s a difference between being motivated, and being inspired? James and Phoebe explain more in this episode, as well as providing 6 ways to invite more inspiration into your life!

James explains that when the motivation you receive is external, it is short-lived.

For this reason, he helps the clients and students he coaches get inspired, rather than motivated.

Being motivated won’t necessarily get you to your goals, but it does allow for an opportunity to open the space for inspiration.

Inspiration is intrinsic, or internal, and is defined as “the process of being mentally stimulated to do or feel something.”

James looks for ways to be inspired in his business. Rather than taking “massive action”, take “inspired action” where you create from the inside out. This is a natural tendency that feels effortless.

James shares how he was inspired to get his own office in Laguna Beach after seeing his friend’s office space in Portland, Maine.

Phoebe was working at an uninspired job in Beijing when she noticed a lot of her friends were single. This inspired her to start hosting singles events to bring people together, and the venture eventually replaced the income from her full-time job.

6 Ways To Invite More Inspiration Into Your Life

1) Set intentions for what you want, and ask the right questions

When James’ coaching clients are stuck and not knowing what to do next, he always has them ask themselves, “What do I want?” Even though you might yet know the specific details on how it might show up, just being clear ask asking these questions will help inspire you. James used this process himself when planning a launch, knowing he wanted a new way to promote his offer, and the answer came to him after speaking with a friend.

2) Create space to do things that have zero resistance

To get more inspiration, do the little things that you enjoy doing, that have no resistance. This can be as simple as going for a walk, calling up a friend or seeing a movie. James has a go-to list of 5-6 activities that he can go to when feeling burnt out and not in flow. 

3) Meditate

James and Phoebe will be dedicating a future episode to this topic, as it is so important. There is scientific proof of the positive effects meditating has on happiness, productivity, teamwork and more. Successful people like Jeff Walker and Arianna Huffington are known to meditate, and Tony Robins has a great YouTube video on his “Hour of Power” (see “INTERVIEW LINKS”).

4) Attend live events to hear inspirational speakers and influencers

Phoebe attends meet up events in her local area to meet influential leaders, and James credits his attending of live events as a major reason for his success. Hearing successful people who are in the flow state share their experiences about life can be very inspiring. Doing this will force you to rewire the way you think, behave, act and feel.

5) Read and listen to inspirational content

Resources such as books and podcasts can create a space that will allow you to be intentional in your life, and help you get in the right mindset to succeed. When you see or hear the passion someone has, it can be inspiring. Phoebe also listens to audio books, which be done while sitting down in one place.

6) Surround yourself with people that can inspire you

James is in a mastermind group that consists of only 7-figure business owners, and he says just being in the same room as everyone else is inspiring.

It’s important to be present, conscious and aware of whom you’re surrounding yourself with. If a mastermind or group you’re a part of isn’t serving and inspiring you, you should get out of it, as you can’t be an inspiring person when you’re not inspired yourself.

Submit Your Question!


Tony Robbin's "Hour of Power" 

Mar 1, 2016

In this episode, James and Phoebe explore a sometimes awkward and uncomfortable topic: relationships with money. They talk about their own experiences, as well as sharing a simple exercise on how you can improve your own relationship with money!

Everyone has a relationship with money. There are people that are really good at saving money, as well as others who are good at making money. James feels that successful entrepreneurs fall into the second category. 

Your relationship with money is indicated by your actions, and your habits, such as how you feel when you spend your money.

We all have “stories” about money, which is where your relationship with money originates from. In most cases, our stories come from a young age as a result of the influence of our parents or environment. 

James grew up with a scarcity story related to money, and he recalls his parents always turning lights off and closing doors to conserve heat.

“If money comes easy to you, it’s ok if a little bit slips through your fingers. If it’s really hard to get, you hold onto it with a death grip.”

Phoebe recalls her dad leaving printed credit card statements on her bed, with the unknown charges highlighted. She would then have to explain to him what they were.

Her mother grew up in a household with money and had a much different money story than her father. Her mother wouldn’t look at prices and choose value over cost.

Parents should observe how they’re talking about money around their kids, as it could influence the future actions and habits of the child.

Phoebe says that instead of saying, “I can’t afford it”, you can say, “I choose to invest my money in different things.”

James shares that in order for money to flow in, it has to be willing to flow out. He gives the following exercise to help your relationship with money. 

The next time you make a transaction or pay for something, visualize and imagine where that money will go as you send it out. Imagine how others will use it. Whenever the uncomfortable feeling is at its highest, is when you’ll want to do this exercise. The more you practice this, the more empowered you will feel about money.

Submit Your Question!

Feb 23, 2016

In this episode, James and Phoebe share 6 insights on what raising your prices really means, as well as providing an exercise to help overcome resistance you might have with around this topic!

The six insights are:

1) The effort to sell is not proportional to your price tag  

In most cases, it takes the same amount of effort, or even less, to sell a higher ticket item. James feels strongly that raising the price of his latest product would have resulted in higher revenue numbers of his launch, even if the total number of customers were lower.

“Your product still needs to over deliver, and be at a premium level”

2) The transformation is in the transaction

James offers a lot of free content through his YouTube channel and blog. However, he says that almost all of the testimonials, results, feedback an life changing stories have come from paying customers, not people that accessed the free content. 

“It came from the people that put the skin in the game”

A lot of entrepreneurs want to help people, and think that the only way to do this is to not charge for their products and services. However, commitment is created when money is exchanged, and there is a direct correlation between the size of the transformation and the size of the transaction (higher fee, more results). 

“No one values free; they just don’t.”

3) Making the assumption that they can’t afford it

This is usually the #1 reason entrepreneurs hesitate at raising their prices. By making assumptions like this, you’re forcing people to play small and not letting the prospects decide for themselves.

James recommends business owners not be afraid of people saying “No.” It’s all about the meaning you give to the word. 

4) Pricing is marketing and branding

Entrepreneurs usually look at what competitors are charging and charge a little less, or a little more.

Do you want to be known as being the cheapest? James and Phoebe discuss why being the “Walmart type business” might not be the best thing for you.

5) The “No” from a cheap sale is worse than the “No’” from a “I don’t have the money” sale

Having a higher price gives the perception that you’re worth it, and other customers are paying that much for your services.

6) Higher prices attract higher quality people

These are the people that are actually showing up and putting the work in to get the good results. This lets you, as a coach, teacher or facilitator, be more effective.

A higher quality customer already has a busy life, and the person already takes responsibility, which is why things are working for him or her.

Exercise to work on raising your prices:

1) Identify your offer and price point

2) Assess how you feel about your current price and promise that you offer clients right now.

3) Determine how it would feel to change the price, to both a lower and higher level. Once you find the “sweet spot”, push the limits and go higher than this number.

4) Once your new price is set, be very present to the reaction of the prospect. If it’s a quick “Yes”, you prices aren’t high enough and have been set to low.

Submit Your Question!



Feb 16, 2016

This episode includes all the wins, losses, breakthroughs and breakdowns of the latest product launch by James. Listen in on what he and his team learned, and how they can take that information to apply it to their next one!

James shares that the best thing you can do after a launch or promotion is to take the time to assess the numbers and see what worked (and what didn’t). This is where you’ll find the space to grow and prepare for your next launch, and his team calls it “unpacking.” Phoebe adds that this should be done immediately after the launch is complete, and that the results should be shared with everyone on the team.

They consider this the best launch they’ve ever done. It didn’t have the biggest financial result (with $333,000 in total revenue generated), but they did hit their lowest goal and streamlined their processes, learning many lessons.

James quotes Brene Brown, when she talks about entrepreneurs being “in the arena” and being “beat up and bloodied.” He says:

“That’s the only way you really experience or created knowledge, wisdom and discover those lessons”

Although the launch wasn’t effortless, it was painless and fun, with his team really stepping up. He wasn’t the bottleneck, as not everything had to go through him to get done.

Phoebe wanted two things from the launch. First, she wanted it to be as stress-free as possible, and she also wanted to develop her leadership skills. She says she achieved both personal objectives in this launch.

“It was such as positive, exciting experience the whole way through”

Facebook ads were used very strategically, and they say it was the most dynamic use of this marketing tool that they have ever experienced. It created about 20,100 new subscribers into the launch and onto James’ email list in only 2 to 3 weeks of promotion.

James talks about Dan Ariely’s book “Predictably Irrational” (see “INTERVIEW LINKS”), and the concept of price relativity. He compares this idea to their launch and “goal relativity.” For some of James’ coaching clients, a $100,000 launch would result in a total breakdown, whereas for others, it would change their lives.

James shares the launch’s “Earning Per Lead” (EPL) calculation, which determines how much each subscriber was worth. This number is what is really crucial, as opposed to total revenue, as you can always scale and get more people in your next launch.

Key Takeaways:

1) James feels that the offer for the product they were selling needed some work.

“The offer, at the core level, is what the promise is and how much it’s going to cost to fulfil that promise. What is the outcome, or what are you clients really paying for?

2) The price was too low (an upcoming episode will be focused on the topic of raising prices). The product was actually created two years ago, and based on pricing at the time, was listed at $297. With the amount of content, value and support included, this number could have been higher and the product would have still sold.


1) Responsibilities were clear for the core group of four team members, and the team was easily accessible by person (or Skype) to support the others.

2) Communication was key and led to the stress-free launch. Along with regular meetings and the use of visual aids (calendar), everyone knew who was working on what and the status of the task. James used the methods of Jeff Sutherland’s, “Scrum: The Art of Doing Twice the Work in Half the Time” (SEE “INTERVIEW LINKS”).

3) The process templates available to the team, as well as the software used, simplified the process and resulting in more upsells and a success with affiliates.

The team kept info in one place, on a “magic page”, with resources that will make the next launch turnkey. They effectively used Sweet Process that Michael Hyatt recommends, as well as The New Kajabi (SEE “INTERVIEW LINKS”). On The New Kajabi, James says that for the first time, he got to experience everything working together (course hosting, upsells, checkout pages, sales pages and an affiliate center).

The participation of over 50 affiliates resulted in thousands of clicks, and their upsell conversion rates were very good, at 20 to 26% for existing courses that they already offer).

A backend offer of a $1,000 one-day live event was added and sold out immediately to 10 customers.

James concludes this episode with the big lessons he took from the latest launch. Online entrepreneurs need to get really good with their offer, as well as being open and willing to increase their prices. Knowing the true value of your offer is key, as well as operating effectively as a team and letting go to trust others more.

Submit Your Question!


"Predictably Irrational" by Dan Ariely

"Scrum: The Art of Doing Twice the Work in Half the Time" by Jeff Sutherland 

Feb 9, 2016

Comparing yourself to others is unavoidable. James and Phoebe give four practical steps on how to compare yourself to others, but in a more powerful way.

James starts the episode by providing two quotes on the act of comparing ourselves to other people, the first by Theodore Roosevelt and the second from James himself.

“Comparison is the thief of joy”

“Contrast is the seed of desire; desire is the foundation for results”

Four steps you can take to compare yourself to others, and to feel more empowered

Step 1: Acknowledge it

By acknowledging it when it is happening, comparing yourself to others won’t persist anymore.

The action of comparing yourself to others isn’t necessarily good or bad, as it depends on the meaning that we put on it when we focus on the other person. By have a negative reaction to it, we’re really saying is “I can’t have (what that other person has).”

“Every time you feel negative, it is because you are experiencing something negative in your life”

Step 2: Determine the context and perspective

According to James, this step is necessary because we have so much “stuff” in our heads.

When people put their best foot forward on social media, we’re not seeing their “behind the scenes.”

Some pieces of context to consider are time, goals and personality types of the person you are comparing yourself to.

The person may have been in business for many more years that you have. It’s important to look at the person and try to figure where they were at at the same point you are at now.

When you’re struggling and doing comparisons, look at the other person(s) goals. Consider that someone else may just be on a different path than you, and you don’t want the same things in business and life.

As well, personality types should be considered when comparing yourself to others. Myers Briggs defines 16 basic personality types, and there are free tests online to help you determine yours (see “INTERVIEW LINKS”).

When you identify your personality type, you identify your strengths. James considers himself an introvert, and his strengths are details, systems, thinking and intuition. Someone like Gary Vaynerchuk is an extrovert, with a different set of strengths, which makes it difficult to accurately compare himself to.

Phoebe reminds listeners to be confident in their strengths, and who they are.” If you try to be somebody you’re not, it’s never going to come out in an authentic way.

Step 3: Identify your goals

When you see someone that has something that you want, or don’t currently have, you can add some of his or her goals to your list. This can either inspire, or upset you. Either way, you want it and if you do experience the negative emotion, it’s important to stop and consider why this is happening.

You should work towards your goals, and place them on your vision board or on your “to-do list.”

Step 4: Have gratitude

Gratitude is the vibration, or emotion, that is the most attractive. It will bring you what you want, the most.

“(Being grateful) is like opening your arms for more” (James)

Make a list of what you are proud of and grateful for, as well as the things that you’ve accomplished to date. Phoebe calls this her “accomplishment inventory.”

“Give a blessing to the person you’ve just compared yourself to. It’s only through your comparison to them that a desire was born within you.” (James)

James concludes the episode by observing that when we see other people’s success, this is proof that we are on the right path to achieving our goals.

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Free Personality Test

Feb 2, 2016

We are all spiritual beings, but we live in a mechanical world with laws that need to be taken into consideration. In this episode, James and Phoebe share practical steps that can be taken today to manifest your goals in business!

In October 2014, Phoebe had her first product launch, and made about $3,300 in sales. For her second launch, her original goal was just to exceed this number, but her project management encouraged her to reach hire. She set $10,000 as her target, and was able to manifest a total of $10,250 in sales from the launch.

James has multiple examples of manifesting results in his life and businesses. He recalls one instance when he was told in a dream of a particular amount of money he was going to make the next day, and it happened.

Step #1: Clearly define your goals

Your goals should be both monetary, and time-driven. Phoebe explains that the “when date” makes it more concrete and defined.

James has a technique whereby he creates three goals: “Middle-of-the-Road”, “Wimpy” and “Hairy Scary” (or “stretch” goal, which you always want to have).

He reminds listeners that with goals, you get what you expect.

When you remove the just the money, more magic is possible. He recommends that you break down the goal, into more than just money (it could be # of units that need to be sold, how many leads it will take to generate the required number of customers, etc.). This will make it more real and tangible. Phoebe calls this taking “one small bite” at a time.

They recommend putting your goals everywhere they can be seen. Phoebe used “10K” as her phone background and set reminders of her goal. As well, she would write it out 2-3 times a day.

“It’s like having a relationship with the number; you get to know it. It inspires, excites and reminds you.” (James)

You can also take the goal and create affirmations around it. This should be something that makes you feel good and resonates with you. Phoebe’s was “I am a ten thousand dollar launcher” and “my live events sell out in minutes.”

When you say it, it should spark something inside of you. James says you can use “I always accomplish my goals”, or one of his personal phrases is “I am a powerful manifestor.”

Step 2: Know what emotion this money or experience is going to bring you

James states that when you realize that you can create that feeling right now, you get access to so much more power and magic.

Step 3: Feel those emotions – now

This can be compared to a radio dial. You just identify the “station” that you want to be at (joy, confidence, love, etc.). In order to access it, you need to tune in, now.

Both James and Phoebe actively practice visualization, using all of their senses, to imagine how it will feel when they achieve their goals.

Step 4: Get into action

Change happens when we take inspired action. If you’re stuck, ask the right questions and the answers will come. There are signs everywhere, and James says that the universe is there to guide you every step of the way. The book, The Alchemist, is a great example of this concept (see “INTERVIEW LINKS”).

Phoebe mentions that you need to celebrate the small victories during your journey, and not just wait until the end. To do this, you have to be tracking your progress.

Step 5: Let go and trust

You’ve got to have faith that you’ll achieve your goals. If you waver, you’re going to struggle. Manifesting is about the power of universal law. You’ve got to trust the process, even if you don’t know exactly how it will happen for you.

James concludes with:

“It is done. Show me.”

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"The Alchemist" by Paulo Coelho

Jan 29, 2016

In this episode, James and Phoebe share with listeners the 7 essential ingredients to planning a product launch properly so you can actually accomplish your goals, while enrolling your entire team in the process.

Planning is the key in doing this. James quotes Brian Tracy:

“Every minute you spend in planning saves 10 minutes in execution”

Phoebe’s former basketball coach has a saying:

“Proper planning prevents p*ss poor performance”

The bigger your team gets, the more essential proper planning becomes. For James, planning was the opportunity to enrol everybody else in the goals and intentions for the launch.

Step #1: Set the intentions for the first meeting

Identify the strategy beforehand, so everybody knows what their roles will be. This way, they can be responsible, held accountable and have clarity. This will get them onboard with the “big picture.” To Phoebe, the intention was the most important thing as it showed her that everybody was heading in the same direction.

Step #2: Ask everyone on the team what they want to get out of the launch

Not everybody is motivated by money; it’s a job, but sometimes people want prestige or acknowledgment. By involving the entire team in the planning process, James gives people the opportunity to choose for themselves what type of outcome or benefit they will get for themselves. He finds that team members want to grow, or be a better person by the end of the launch. For Phoebe, she wanted to be a confident leader who is delegating effectively, as well as having it be a stress-free process. James himself wanted to be a more effective leader.

Step #3: Determine what is the intention, or commitment, to the audience

James asked everybody in the launch committee this question, individually, and blended together the results to come up with the following:

“We are committed to changing lives by inspiring entrepreneurs to what’s possible through easy and effective strategies”

Phoebe adds that when you come up with something together, it’s so much more powerful. Everyone feels like a bigger part of things.

Step #4: Set your goals

James shares his goals with the entire team, and believes it is important that they know “the game you’re playing.” In order to perform better, your people have to be informed. He sets three goals: “Middle-Of-The Road”, “Hairy-Scary” and “Wimpy-Wimpy.” This is meant to stretch you, without making you feel like a failure if you don’t hit the goal.

He comes at the goal from a place of confidence, knowing he’s done it before.

“If you go into something with zero confidence – good luck”

Step #5: Share and create the launch plan

Show the team what the entire process is going to look like when it’s actually in the launch period. James’ team intentionally left holes so that the entire team could come together to fill in the gaps. He considers this step as the “meat” of your plan.

Step #6: Identify the roles and responsibilities

Everyone has different talents but look at it from a project standpoint, rather than a skills standpoint. The meeting determined the responsibilities for every task of the launch: the videos series, emails, Facebook ads, etc. James’ responsibility was affiliates, while Phoebe was assigned the marketing funnel.

They share with listeners the concept of the RACI chart (responsible, accountable, consult & inform).

Step 7: Ask the team what it is going to take to achieve the goals

This could be getting enough people on the webinars, or watching the video series. It could be related to the organization; having more structure as a team.

James creates a follow up question, “what is that going to look like?” They created two types of calendars, one visual and one in list form, for example.

Daily “scrums”, or short meetings virtually, was part of the team’s launch (see “INTERVIEW LINKS” for book referenced in episode). They note that the scrums were only done during the launch period, when everyone was focused on the exact same thing.

James concludes the show with:

“If you want to make an impact on the world, and grow as an entrepreneur, you can’t do it alone.”

James and Phoebe will be recording a follow-up to this podcast, with specific results from the launch that was discussed.

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"Scrum: Doing Twice the Work in Half the Time" by Jeff Sutherland

Jan 26, 2016

James and Phoebe discuss the Law of Attraction in this episode, and include helpful resources and simple steps on how to manifest things you desire into your life and business!

James recommends two great books that look at The Law of Attraction, “E-Squared: 9 Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality” by Pam Grout and “The Vortex” by Abraham Hicks (see “INTERVIEW LINKS”).

James defines The Law of Attraction in the following ways:

1) Like attracts like

2) You bring close to you what you focus your attention on (not necessarily
what you focus on, but what you make it mean)

2) Thoughts create things

Manifesting is simply physical evidence of an existing vibration that you have. Everything is the vibrating energy, and that vibration is indicated by our emotions.

James talks about a great video on YouTube called “Happiness Is The New Productivity”, by the CEO of MindValley (see “INTERVIEW LINKS”). It shows how business isn’t about strategy; it’s about mindset first. The concept of a “flow state” is important, and you need to be happy in the now, but have a grand vision for the future.

James shares his story about starting a successful business with a partner, and having the partner end the relationship. It put James in a state of “free fall”, but the events opened up the space for him to create his next steps. He now considers it a chapter of his life that he learned so much from.

“I would never trade that experience in a million years”

It also made him realize that he didn’t want to be building a business for someone else. He wanted to build his own.

“Your success as an entrepreneur is contingent on your ability to reframe the problems, or the unwanted, that occur in your life or your business”

Phoebe always looks for the lessons in the things that happen in her life.

James adds that what is happening right now, is a direct result of what you’ve been attracting in the past.

When you aren’t attracting the right things in your life, there is always tomorrow and you can start again. You need to take responsibility for everything you attract into your life, which can be hard at first but you become more mindful of it as you practice awareness.

A criticism of The Law of Attraction is that you can’t just close your eyes, visualize and have something appear. James says that you need to hustle, or take action, but you can’t do this from a place of fear. Dial up to that positive vibration first, then take inspired action from there.

One example of taking inspired action is this podcast. James had been thinking of starting one and just reached out to Phoebe to begin the process.

“It has come together so quickly and so easily”

Phoebe adds her example of wanting to move to California. After living in Germany for 7 years, with intention, the move was easy and happened quickly.

James manifested his new office when visiting a friend in Maine. After seeing his friend’s office, he looked online and found his current office right away.

3 Simple Steps On How to Manifest Magic Into Your Business

1) Identify what you want

2) Get to the core feeling; why is it important to you?

3) Feel the emotion (it’s all about your decision to feel a certain way)

When people get discouraged, they have to remember to start with the small things. James attracted foreign money into his life, and advises to “build the muscle” when it comes to The Law of Attraction. He also reminds listeners that beating yourself up is a negative emotion, and a vicious cycle that gets you nowhere.

Feeling gratitude is the way to manifesting and attracting. James and Phoebe’s homework to listeners is to write a list of 20 things every morning that you are grateful for. Do this, until you feel it, and notice the things that will come into your life.

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E-Squared: 9 Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality” by Pam Grout

“The Vortex” by Abraham Hicks

“Happiness Is The New Productivity” YouTube video

Jan 12, 2016

In this episode of the podcast, James and Phoebe discuss the 7 tips for overcoming self-doubt and owning it, so you can become the authority in your industry!

James feels that everyone goes through this process at some people; some people just don’t vocalize it. Even 7 years later, James still deals with the issue. The question is, how are you supposed to go forward if you’re feeling this way?

Phoebe shares the paradox that you can’t sell if you’re not an authority, but you’re not an authority if you haven’t done it yet.

James adds that you have to be perceived that you know how to do the stuff that you’re saying you can do.

According to James, an authority is:

Someone with knowledge

Someone with experience (you don’t really learn it until you apply it)

Someone that is able to get others to replicate what you do

James says he is a natural introvert, but started using YouTube as a tool for promoting his various businesses. He started with a bartending product that he sold online, and then started teaching other people, who saw results.

His first video product, “Video Traffic Academy”, did over $400,000 in sales as a $97 product, in the first 30 days. In doing so, it became a staple in the industry.

His friend Lewis Howes helped James by promoting him as an authority to his own followers. Since then, it’s been a “leapfrog process”, with one thing leading to another.

7 Tips for Overcoming Self-Doubt & Owning It So You Can Become The Authority In Your Industry

Tip #1: Worrying about “Who Am I?” is selfish.

You have to shift it to being about the message, not you.

Tip #2: If you’re not an authority, you’re creating your authority

When James was struggling, he would tell himself all those times were going to be part of his story. He says you can’t have a story without a hero, and a conflict.

Tip #3: Declare it - no one will do this for you
Growing up, it’s been engrained in us that someone else has to declare you as an authority (such as in school).

Tip #4: Make your goals and mission bigger than yourself
Determine what your mission is, and help other people.

Tip #5: Replicate your system to give others results, and then highlight them
You’re not an authority until you can get someone else to do what you can do. James feels that more people should be offering their services to others in exchange for them being a case study, as you measure their results along the way.

Tip #6: Teach and share freely on what you already know

Being an authority is a perception, and part of a brand. Don’t “hoard” your expertise.

James says, “the more I give away for free, the more people will buy from me.”

Tip #7: You don’t have to be the best to be the authority
It’s a misconception that being an authority means that you are better than everyone else. Be yourself, because you’ll know yourself if you’re not being authentic. It all starts with how you see yourself first.

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Jan 12, 2016

James has built his business on outsourcing. In this episode, he and Phoebe share the 7 mistakes that entrepreneurs commonly make when outsourcing, and what you should do to maximize your results!
Both he and Phoebe considering outsourcing to be “absolutely essential.” They advise other entrepreneurs to stop trying to do everything themselves.

Tip #1: Assume that no one will ever do it as good as you

Ask yourself – is this a thousand dollar an hour activity, or a $10 dollar an hour activity?

Not only do the small tasks time up time, but Phoebe also adds that they take up mental space.

James believes that your energy is even more valuable than your time.

Tip #2: Give up if you’ve had, or know someone that’s had, a bad experience with outsourcing

Any business that is successful doesn’t have just one person doing everything. James gives the example of a restaurant, with its servers, bus boys, kitchen staff and management.

Don’t make the assumption that outsourcing doesn’t work, or that all the “good people” are already taken.

Tip #3: Hire fast!

Hire slow and fire fast is the mantra that you should use.

James and Phoebe recommend (see “INTERVIEW LINKS”) for virtual assistances in the Philippines (general task management, data entry, etc.)

Recommended Steps When Hiring:

- Improve the screening process. Be clear about what you’re looking for in the job post, and give a “call to action” (a specific instruction) to ensure that the applicants are paying attention to detail and can follow directions.

- Set up a Skype call and ask specific questions.

- Don’t just hire them; use a 7-day probationary period.

- Interview at least three people before selecting.

Tip #4: Get one person to do it all

Find someone that has strength, or a “sweet spot” and put them in that specific area. Have different people do activities such as data entry, editing, content creation, SEO and graphic design). Have each person focus, that way they’ll be really good at something as opposed to average at everything.

Tip #5: Don’t bother training them and don’t use processes

You MUST provide training. Blame the process, not the employee.

James recommends people read “Scrum: The Art of Doing Twice the Work in Half the Time” by Jeff Sutherland (see “INTERVIEW LINKS”)

You need to create an environment that sets people up for success.

James recommends using SweetProcess (see “INTERVIEW LINKS”)

Phoebe films videos for her virtual assistant, to show her the exact process she uses for specific tasks. Using process maps and screenshots can be helpful.

Tip #6: Don’t trust them

Show the people that you hire that you trust them. Remember, “Innocent until proven guilty.” James advises that employers don’t go into an arrangement with scepticism, as that just doesn’t help.

Tip #7: Don’t pay them

Pay weekly, and have them send you a reminder. Remitly is a great resource for paying assistants in the Philippines. Toggl and Time Doctor will help them measure and keep track of their own time (see “INTERVIEW LINKS”).

For project work, if using Upwork, you can set up a contract with milestones. There is also an option to pay a bonus to the person if the job is completed ahead of schedule.

RECAP (What You Should Actually Do):

Know that other people can do it as well as you can.

Even if you’ve had a bad outsourcing experience, or know someone that has, give it another go.

Take your time when hiring and have a process set up to choose the right person.

Make sure you have a few people that can do a specific task each, as opposed to getting one person to do it all.

Train your people, and provide good processes.

Trust them

Pay your people!

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"Scrum: Doing Twice the Work in Half the Time" by Jeff Sutherland

Sweet Process



Time Doctor


Jan 12, 2016

In this episode, James shares with Phoebe and listeners how he shifted his mindset to generate over $1 million in annual sales! The massive breakthroughs he discusses include creating the capacity to think bigger, learning to redefine your relationship with criticism, and the importance of working smarter - not harder, or longer!

2014 was the first year that James generated 7-figures in total annual sales. He had a goal to do this by the age of 30, and achieved the goal 4 days after this birthday.

He started his business 6 years prior, and his revenue was doubling every year up until that point (starting at about $20,000 per year).

In September 2013, he achieved $50,000 that month, for the first time, and says he literally felt “unstoppable”. His goal for 2015 is $2.5 million.

“It’s baby steps; you’ve got to get here before you can get there. What got you here, won’t get you there.”

Three Massive Breakthroughs To Get To The Next Level

1) Creating The Capacity To Think Bigger

It’s not just about thinking bigger; it’s about creating the space to think bigger.

James gives the analogy of a potted plant. The very thing that helped it grow, the pot that holds the soil, will eventually be the thing that limit’s its growth. With this analogy, the pot is your brain, and way of thinking. If you want the “tree” to grow, it’s not about watering it more or putting it in the sun more. It’s about getting a big pot, giving it the room to expand.

“I have fear of complacency. I’ve always had that”

He recommends listeners read the book “The Magic of Thinking Big” by David Schwartz.

James explains that people have limiting beliefs, and often don’t know that they are there.

“The same thing that got you to where you are could be the very thing that’s limiting you from that next step.”

2) Redefining Your Relationship With Criticism

It’s important to spend time with friends that support you, and get rid of those that don’t support you.

Criticism from random strangers can sting, but James realized if he wanted to think bigger and expand, he couldn’t allow the fear of criticism and judgment from others to stop him.

Identifying the fear is the first step to stopping it. Realize that if you’re putting yourself out there, it’s inevitable that people will try to put you down. However, it’s also a great signal that you’re on the right track.

Anybody that criticizes others, it’s about their own “stuff” that they have going on. People that are happy, successful and fulfilled aren’t criticizing others and wasting their time.

It’s a skill to be able to tell the difference between hate and constructive feedback.

3) To Increase Revenue, It’s Not About Working Harder, Longer or Faster

James recommends entrepreneurs outsource, to the right people. To do so, stop focusing on the $10 -$100 per hour tasks and focus on the $1,000 - $10,000 per hour ones. In his case, he switched his focus to strategy, being on camera, being the brand and anything to do with selling.

An exercise that he challenges listeners to do is to write down your goals (for example, revenue), then ask yourself what number it would be for your friends and family, to think you’re “absolutely crazy.” This exercise will help expand your limits and help identify your own limiting beliefs.

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Jan 12, 2016

James has wanted to start a podcast for years now, but didn’t do it because he thought he needed to reach a certain level of success in his business first. He sees the podcast as a milestone in his journey.

For the past 7 years, his business has primarily focused on teaching others about his one of his biggest passions, online video. This podcast won’t be talking about that subject, which he reserves for YouTube.

2014 was the first year that his business hit 7-figures, in the process tripling his revenue from 2013.

James was beginning to question the way we glorify hard work. He wondered how trying to work harder than you did the previous day was sustainable, especially if you are a lifestyle entrepreneur working online.

“This whole thing on hard work, I think people like hearing it. It justifies what they are already doing, which is working harder and working longer.”

If you’ve never done something before, like build a 6 or 7-figure business, how are you suppose to know how to do it? It takes stepping into a whole new way of being, thinking and behaving to get what you want.

James shares that if you want to make a million dollars, you act like a millionaire that already has the mindset of what it takes.

He says he is coming out of what he calls “the spiritual closet” for the first time ever. He typically talks about “left brain stuff”, such as what cameras to use when filming, how to do conversion rates and opt-ins, sales funnels, etc.

James meditates daily and visualizes everything in his life and business. He is a strong believer of using The Law of Attraction to manifest things, and he uses his intuition for practically every decision he makes.

Phoebe started studying and applying The Law of Attraction in the last year and she used visualization during her latest product launch.

“When you’re on track to do the things that you’re meant to do, it should be easy, it should be light and it should be effortless” (James)

He stresses that spirituality doesn’t replace religion. It’s about having understanding, and applying, what people consider “universal laws.”

The first few years of his business were filled with frustration, anger and impatience.

“Stress is the entrepreneur’s word for fear”

Through his inner work, and by working with a healer, he achieved a feeling of confidence and trust, while learning to use his intuition. James shares his story about how he was able to attend a Tony Robbins event years ago using these principles, when he couldn’t afford to buy the ticket.

The goal of the podcast is to share the application of a blend of spirituality, or manifesting, with effective business principles and strategies.

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