In today’s episode, we’re picking up from where we left off last week and bringing you more powerful principles of effective marketing that Digital CEOs need to be aware of and to be using. If you have a favorite of the 15 principles we covered in these last two episodes, or one that you would like us to expand on, please make sure to let us know, and we hope you gained a whole new perspective on online marketing from this deep dive into these important concepts!
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In this episode you’ll hear:
The Principle of Cause and Effect, and why I say that great coaches make the worst marketers
How to really begin to hone in on the inherent desire of your audience as a marketer
Why objections aren’t a “no” and what they are instead
How specificity is going to be your best friend as you market and sell your products and services online
Why you’ll want to use simplicity, and several applications for how you can do this
What happens when you begin to incorporate storytelling into your marketing and messaging
How pricing is all about psychology, and the question you don’t want to be asking yourself in terms of pricing
The role that the basic human emotions of pain and pleasure plays in your marketing
For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/614